GENTLE NATURAL - Formulated with natural ingredients, safe for daily use without harsh chemicals or damage.
INSTANT ROOT RESCUE - Effortlessly conceal greys and regrowth for a flawless, salon-fresh look between appointments.
THICKER HAIR ILLUSION - Intensifying color particles create the appearance of fuller, denser hair—perfect for fine or thinning strands.
UNISEX CONFIDENCE BOOSTER - Designed for both women and men to cover bald spots and enhance hair volume discreetly.
CERTIFIED QUALITY ASSURANCE - Small-batch EU manufacturing ensures premium quality and dermatological safety you can trust.
Fidentia's Hair Shader is a 12g black powder designed to instantly conceal grey roots, hair loss, and thinning areas. Dermatologically tested and made with natural ingredients in certified EU facilities, it offers a safe, gentle alternative to traditional hair dyes. Ideal for both men and women, this product thickens hair appearance and delays salon visits while delivering a natural, youthful look.
Specifications
Manufacturer
Fidentia
Package dimensions
7.7 x 7.6 x 1.4 centimetres
Package Weight
0.04 Kilograms
Item weight
12 Grams
Brand
Fidentia
Colour
black
Format
Powder
Special features
Natural ingredients
Speciality
Natural
Item model number
4260359969144
Package Dimensions
7.7 x 7.6 x 1.4 cm; 12 g
ASIN
B019ZR783A
Have a Question? See What Others Asked
Is this stuff definitely waterproof for swimming etc as have holiday coming up also does it leak onto a pillow at nite? Thanks
Does it come with a sponge pad?
Is this vegan please?
Is it paraben free?
Reviews
3.9
All from verified purchases
K**.
Fabulous product.
This is the best product for covering sparse areas. No mess, stays put, looks natural. Please start selling the blonde shade again! I’ve tried every brand going - this is by far the best.
R**D
It does help but the colour isn’t right
Needed something for my root area and I ordered dark brown but the colour comes off more as an ash colour - hard to see in the photo but it doesn’t look dark brown when applied at all.It does still help but it’s not the colour I was hoping for. The applicator pad it comes with isn’t ideal either as it doesn’t give you much accuracy but it’s ok for what I needed.
M**A
Perfect for inbetween hair colouring appointments and thin hair
The media could not be loaded. I found this product as an alternative to permanent hair colour as my hair was quite damaged from that. At first I tried normal mascara to cover up the hair roots but that didn't really look nice. I used to colour my hair light brown or blondish and tried this hair shader then which looked totally natural.Now I'm back to my natural hair colour but the hair dyes have left my hair quite thin so I'm still using the shader but to make my hair look thicker. I'm really happy there's a product like this for a reasonable price.
K**5
Really pleased
It doesn't completely colour but definitely diffuses the grey to blend in. Happy with this. I used blonde which looks like a face powder lol . I am a warm blonde 8.13 for any hairdressers and it was good match.
R**A
Dull colour
I tried this to cover root greys and when applied, the roots look darker but a very dull darker grey. Not as good as my previous purchase of a different brand. The previous one (Hair Genetics) at least had some warm tones that look more like a natural dark brown rather than a dull dar grey. Will be not be ordering this brand again.
B**N
Fidentia Hair Shader root touch up
Does what it says on the tin.The applicator is not up to much as wears away quite easily, so you will need to purchase some other alternative applicator.The concealer works as indicated and lasts through the rain and sweat. Haven't tried swimming with it in, so can't comment there.Washes off easily and up close can't be seen by others.Have been using this and similar products throughout the years and for the price you pay for the confidence you get, I would highly recommend.One application tip would be to we the applicator slightly before dabbing in the concealer as it transfers to scalp better this way. The product indicates to apply concealer dry, but I find better results with wet applicator.
A**I
Fidenta Hair Shader 12g medium brown
I bought a darker tone ,I hope to use it successfully. Now I can say -I like it đź‘Ť
I**N
... Genetics® Root Cover Up and it does a much better job.
I also ordered Hair Genetics® Root Cover Up and it does a much better job.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1 month ago
Rajesh P.
Customer service was outstanding when I had questions about the product.
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Please start selling the blonde shade again! I’ve tried every brand going - this is by far the best."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"R***D"},"datePublished":"19 March 2022","name":"It does help but the colour isn’t right","reviewBody":"Needed something for my root area and I ordered dark brown but the colour comes off more as an ash colour - hard to see in the photo but it doesn’t look dark brown when applied at all.It does still help but it’s not the colour I was hoping for. The applicator pad it comes with isn’t ideal either as it doesn’t give you much accuracy but it’s ok for what I needed."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"21 October 2016","name":"Perfect for inbetween hair colouring appointments and thin hair","reviewBody":"The media could not be loaded. I found this product as an alternative to permanent hair colour as my hair was quite damaged from that. At first I tried normal mascara to cover up the hair roots but that didn't really look nice. I used to colour my hair light brown or blondish and tried this hair shader then which looked totally natural.Now I'm back to my natural hair colour but the hair dyes have left my hair quite thin so I'm still using the shader but to make my hair look thicker. I'm really happy there's a product like this for a reasonable price."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"K***5"},"datePublished":"15 May 2023","name":"Really pleased","reviewBody":"It doesn't completely colour but definitely diffuses the grey to blend in. Happy with this. I used blonde which looks like a face powder lol . I am a warm blonde 8.13 for any hairdressers and it was good match."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"R***A"},"datePublished":"19 February 2022","name":"Dull colour","reviewBody":"I tried this to cover root greys and when applied, the roots look darker but a very dull darker grey. Not as good as my previous purchase of a different brand. The previous one (Hair Genetics) at least had some warm tones that look more like a natural dark brown rather than a dull dar grey. Will be not be ordering this brand again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***N"},"datePublished":"31 May 2019","name":"Fidentia Hair Shader root touch up","reviewBody":"Does what it says on the tin.The applicator is not up to much as wears away quite easily, so you will need to purchase some other alternative applicator.The concealer works as indicated and lasts through the rain and sweat. Haven't tried swimming with it in, so can't comment there.Washes off easily and up close can't be seen by others.Have been using this and similar products throughout the years and for the price you pay for the confidence you get, I would highly recommend.One application tip would be to we the applicator slightly before dabbing in the concealer as it transfers to scalp better this way. The product indicates to apply concealer dry, but I find better results with wet applicator."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***I"},"datePublished":"9 July 2023","name":"Fidenta Hair Shader 12g medium brown","reviewBody":"I bought a darker tone ,I hope to use it successfully. Now I can say -I like it 👍"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"I***N"},"datePublished":"10 April 2018","name":"... Genetics® Root Cover Up and it does a much better job.","reviewBody":"I also ordered Hair Genetics® Root Cover Up and it does a much better job."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":3.875,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is this stuff definitely waterproof for swimming etc as have holiday coming up also does it leak onto a pillow at nite? Thanks","acceptedAnswer":{"@type":"Answer","text":"It hasn’t leaked onto pillow so far and have used it for over a year...as for swimming I would imagine it would come out as it isn’t a dye...it can be washed out. It does give really good coverage if you have thinning hair,"}},{"@type":"Question","name":"Does it come with a sponge pad?","acceptedAnswer":{"@type":"Answer","text":"It does, yes.\nApplicator is quite thin and I tend to find it wears out after repeated constant use.\nYou may wish to consider buying additional/different type of applicator to meet your needs.\nA small sponge is also useful, I find."}},{"@type":"Question","name":"Is this vegan please?","acceptedAnswer":{"@type":"Answer","text":"It doesn’t say anything about veggie stuff at all, there’s no paperwork with it. It gives their address details on the back of the container. .Mallek & Weihrauch GbR, Mergenthalerallee 10-12 65760 Eschborn Germany. www.fidentia-lifestyle.de must be their website. \nOn the back of the container, it states it’s TESTED Dermatologically and Made in European Union. The barcode is 4.260359.969144\nIt might just be worth your while, having a look at their website incase there’s a “contact us” page for you, then write them and see if you get a response. There IS an ingredient list, but I’m unsure if you’d find any sense in it because it’s written with some of the biggest words I’ve ever seen! It would take most of my day to copy it, haha. Best bet is the website contact pages imho. Hope it’s some help x"}},{"@type":"Question","name":"Is it paraben free?","acceptedAnswer":{"@type":"Answer","text":"Talc, Kaolin, Mica, Pentaerythrityl Tetraisostearate, Aluminum Starch Octenylsuccinate, Ethylhexyl Stearate, Isocetyl Stearoyl Stearate, Titanium Dioxide, CI 77499, Phenoxyethanol, Dimethicone, Caprylyl Glycol (+/-) CI 77491, CI 77492, CI 77745"}}]}]}
