American Crew Men's Hair Forming Cream, Like Styling Gel with Medium Hold & Shine, Travel Size, 1.7 oz

The texture is smooth and easy to work with—not too stiff or sticky. It spreads evenly in the hands and applies to the hair without clumping. I appreciated that it offers a strong hold that lasts most of the day, while still allowing some flexibility to restyle if needed. It works great for shaping short to medium-length hair, especially for creating a textured or slightly messy look.What I like most is that it doesn’t leave a greasy or overly shiny finish. It has more of a natural matte effect, which I personally prefer. It also washes out easily with regular shampoo, with no residue left behind.

Always works, no issues.It has been great cream that I’ve been using for years and is HIGHY recommend. It was getting too expensive but it looks like prices are coming down.The 3oz lasts a really long time. Maybe 3 - 4 months. I can check my Amazon history but the point is - this jar will last you a long time!Hold is good, shine feels right. It’s definitely sticky! Takes a second to get off your hands and make sure you don’t get one big glob on your hair because then it gets gooey.

As someone who purchased this for my husband who uses hair products daily, I can confidently say this American Crew Forming Cream hits all the right notes. What stands out is its reliable hold for styling without feeling heavy or greasy in the hair - a common issue with many men's hair products.The medium hold is just right for everyday use, allowing for natural movement while keeping the style in place. The shine level is subtle and professional-looking, not overly glossy. I particularly appreciate the pleasant scent, which isn't overpowering like some other hair products can be.The 3 oz container lasts quite a while since you don't need to use much product to get good results. When you factor in the quality and longevity, it offers great value for money. It's become a staple in my husband's daily grooming routine, and I'll be purchasing it again.Whether you're looking for something for yourself or as a gift (it makes a great stocking stuffer!), this forming cream is a solid choice for men who want reliable hair styling without gel stiffness or the greasiness of some other products.

The American Crew Men's Hair Forming Cream is a solid choice for anyone looking for a versatile styling product. It provides medium hold that keeps my hair in place throughout the day, but without that stiff, crunchy feeling you get with gels. I love the medium shine it gives my hair a natural, healthy look without being too greasy.Performance:The cream is easy to apply and works well on both damp and dry hair. It gives my hair texture and control, and it’s lightweight enough that it doesn’t weigh my hair down. The hold is just right not too strong, but enough to keep everything in place without reapplication.Scent:The scent is fresh and clean, but not overpowering. It’s subtle enough that it doesn’t clash with cologne or other products.Pros:Natural shine and medium holdLightweight and non-greasyEasy to apply, no crunchinessPleasant, subtle scentCons:Might not provide enough hold for very thick or unruly hair typesOverall, it’s a great daily-use product for anyone who wants control and style without the heavy feel of traditional gels. Definitely one of the best hair creams I’ve tried!

As an everyday user of this I can't speak highly enough of the product. A dime size goes a long way which results in a great value. Use it wet for a bit of shine. Use it dry for a matte finish. Great hold and great smell.

I have three boys this product is on auto renewal and it’s worth it. Best product they have tried it is not sticky and washes right out. Great value!

Great hair product. A little in the morning keeps the hair in place. Even on windy days, this helps maintain a comb over w a low gloss finish!

If your hair's been looking like it just rolled out of bed—because it did—then American Crew Forming Cream is here to help. This isn't your average styling product; it's like a personal trainer for your hair, minus the sweat and motivational speeches.With a medium hold and medium shine, this cream gives your hair just enough structure to look intentional without turning it into a helmet. It's perfect for those days when you want to look like you put effort into your appearance without actually putting in any effort.Application is a breeze. Just scoop a small amount, rub it between your hands, and work it through your hair. Whether you're going for the "I woke up like this" look or something a bit more polished, this cream has got you covered.And the scent? It's subtle enough that you won't smell like a walking cologne ad, but pleasant enough that people might wonder if you've been hanging out in a high-end barbershop.So, if you're tired of your hair doing its own thing and want a little more control, give American Crew Forming Cream a try. Your hair will thank you—probably.