







💼 Elevate your everyday style with salon-grade texture and shine.
Goldwell StyleSign Roughman Texturizing Paste is a 100ml professional-grade matte cream paste designed for normal to coarse hair. Featuring unique Flexi-Shine Technology, it delivers strong hold, dynamic shine, and textured definition for rough, stylish looks. Trusted by over 62,000 stylists globally, it offers salon-quality results with a non-greasy finish, perfect for daily use and enhancing natural hair texture.
















| ASIN | B01L4S9BF6 |
| Benefits | Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair |
| Best Sellers Rank | 5,101 in Beauty ( See Top 100 in Beauty ) 41 in Hair Styling Putty, Clay & Wax |
| Brand Name | Goldwell |
| Customer Reviews | 4.4 out of 5 stars 3,392 Reviews |
| Global Trade Identification Number | 04021609275411 |
| Hair Type | Dry |
| Hair type | Dry |
| Item Form | Cream |
| Item Type Name | Gels & Foams |
| Item Volume | 4.97 Fluid Ounces |
| Item Weight | 3.2 Ounces |
| Item form | Cream |
| Liquid Volume | 100 Millilitres |
| Liquid volume | 100 Millilitres |
| Manufacturer | Kao Salon Division |
| Material Type Free | BPA-frei |
| Number of Items | 1 |
| Product benefits | Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair Product benefits Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair See more |
| Scent | Unscented |
| Scent Name | Unscented |
| Unit Count | 100.0 millilitre |
P**B
Fast delivery. A perfect product.
Great Product. I knew I wanted this product. It arrived promptly after I ordered it.
J**E
Great hair paste to texture hair
This paste is has a strong hold and can texture my hair and bring out my natural curls. The paste has a really thick texture so a small amount goes a long way. It's worth it for the price!
L**E
Good for thick hair
In the years IV been struggling to find a product IV been happy with, I have thick hair, this stuff works amazing holds all day unlike other brands I've tried, its not a hard paste, I guess it's more in-between a hard paste and a cream, in the past I've always used cheap brands like Vo5 and id have to also buy pre style and hair spray just to get it to hold longer, however with this u don't need a pre style or hairspray for it to hold all day, I do still use mousse to pre style but thats just because it's easier because my hairs so thick, u honestly don't need alot I'd say test the amounts, I decreased the amount cos I did find it made my hair a little tacky but after decreasing the amount it's perfect. It also washes out well with just water and for the price it's in-between cheap and the more expensive brands so it's worth the price for what it does and for how happy I am that I finely found a product that works for my hair
H**N
Fabulous hold
I was told about this product from my hairdressers as she uses it , it’s so good it will hold your hair in place for hours , you only need a small dab the side of a small finger nail on your hand and it gos a long way ,
R**S
Discontinued and the replacement isn’t as good
Wish you could still buy it!
M**N
Stylesign roughman texture
Good for my hair sets it in nice.
G**D
Great product
Easy to use
B**G
DOWNGRADE
Looking for Goldwell Roughman 4 Matte Paste?? Well, it has been replaced by this new white tube called Roughman Texturising paste. Unfortunately, the change is not simply cosmetic. If you look at the ingredients you’ll see that the product itself has changed considerably… and not for the better. Goldwell claim the hold has improved but that is not the case. This new product is watery and sticky. Where the old product helped create volume and hold your hair as desired, this new one makes your hair look greasy and offers little control. Do not be fooled by all the positive reviews as these are for the old product (Roughman 4). After using this for a decade, I’m now on the hunt for a new Matte paste as this product is now terrible.
Trustpilot
5 days ago
2 months ago