---
product_id: 49013994
title: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series)"
price: "RM302"
currency: MYR
in_stock: true
reviews_count: 10
url: https://www.desertcart.com.my/products/49013994-business-model-generation-a-handbook-for-visionaries-game-changers-challengers
store_origin: MY
region: Malaysia
---

# Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series)

**Price:** RM302
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series)
- **How much does it cost?** RM302 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/49013994-business-model-generation-a-handbook-for-visionaries-game-changers-challengers)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) 1 by Osterwalder, Alexander, Pigneur, Yves (ISBN: 9780470876411) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Practises what it preaches - A really stimulating and useful book. If you've been involved with service design, the approach will be familiar. The book itself is an example of first-class design at work. It takes complex processes, whether it's producing a book or managing an enterprise, and simplifies what is entailed through a neat combination of visuals and text. In sum, the book draws together all the elements for drawing up business plans, marketing plans, strategic plans, etc, in their own right or as part of an integrated approach. It's all achieved by means of a cleverly designed and easily navigable base template that helps generate ideas, pose the right questions and make clear the linkages entailed in drawing up coherent and cohesive plans.
Review: Wonderful tool for developing business models - Business Model Generation is simply the go-to book for developing a business model. New start businesses have gradually transformed their approach in trying to fit into templates of business models and realised that every business has its own unique business model. "A business model describes the rationale of how an organisation creates, delivers and captures value". This book is the roadmap. The format of the book is very engaging, very graphic, and very snappy and to the point. There has been a wealth of experience behind this book and nowadays there is a lot of evidence that this really works. I've drawn up numerous business plans in the past and they serve only one purpose, to raise money, and then they become scrap. "Planning is everything the plan is nothing" The business models you will develop using this methodology will become live and dynamic and provide real insight and validation that your company is on the right track and where you are going.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0470876417 |
| Best Sellers Rank | 16,254 in Books ( See Top 100 in Books ) 10 in Small Business Plans 47 in Starting a Business |
| Customer reviews | 4.6 4.6 out of 5 stars (4,270) |
| Dimensions  | 23.88 x 1.78 x 19.05 cm |
| Edition  | 1st |
| ISBN-10  | 9780470876411 |
| ISBN-13  | 978-0470876411 |
| Item weight  | 703 g |
| Language  | English |
| Part of series  | Strategyzer |
| Print length  | 288 pages |
| Publication date  | 20 Aug. 2010 |
| Publisher  | Wiley |

## Images

![Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) - Image 1](https://m.media-amazon.com/images/I/31Tef-fMt5L.jpg)
![Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) - Image 2](https://m.media-amazon.com/images/I/51CO7b1JtYL.jpg)
![Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) - Image 3](https://m.media-amazon.com/images/I/61ug7-3841L.jpg)
![Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) - Image 4](https://m.media-amazon.com/images/I/71erqUGX3cL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Practises what it preaches
*by G***Y on 13 July 2011*

A really stimulating and useful book. If you've been involved with service design, the approach will be familiar. The book itself is an example of first-class design at work. It takes complex processes, whether it's producing a book or managing an enterprise, and simplifies what is entailed through a neat combination of visuals and text. In sum, the book draws together all the elements for drawing up business plans, marketing plans, strategic plans, etc, in their own right or as part of an integrated approach. It's all achieved by means of a cleverly designed and easily navigable base template that helps generate ideas, pose the right questions and make clear the linkages entailed in drawing up coherent and cohesive plans.

### ⭐⭐⭐⭐⭐ Wonderful tool for developing business models
*by P***K on 4 February 2018*

Business Model Generation is simply the go-to book for developing a business model. New start businesses have gradually transformed their approach in trying to fit into templates of business models and realised that every business has its own unique business model. "A business model describes the rationale of how an organisation creates, delivers and captures value". This book is the roadmap. The format of the book is very engaging, very graphic, and very snappy and to the point. There has been a wealth of experience behind this book and nowadays there is a lot of evidence that this really works. I've drawn up numerous business plans in the past and they serve only one purpose, to raise money, and then they become scrap. "Planning is everything the plan is nothing" The business models you will develop using this methodology will become live and dynamic and provide real insight and validation that your company is on the right track and where you are going.

### ⭐⭐⭐⭐ More style than substance
*by P***R on 12 June 2015*

This is a remarkable triumph of visual design. I don't think I've ever seen a book like it before. I have some criticisms about how easy it is to read and the fact that the content is more style over substance. For one thing, to create space for all the funky images, the words are in a small font. I was OK but I know that some people will struggle. I like the idea of the one page Business Model Canvas which is described as "a shared language for describing, visualising, assessing and changing business models." It looks very useful to summarise your existing business model and for moving towards better ways to create, deliver and capture value. The Business Model Generation Canvas has nine elements: 1 Customer segments 2 Value propositions 3 Channels 4 Customer relationships 5 Revenue streams 6 Key resources 7 Key activities 8 Key partnerships 9 Cost structure As you can see, it is a tight summary of a business with a balance between external and internal factors. Business models are important because they are the means to deliver your differentiation strategy. Without a coherent plan, any differentiation is likely to be shallow. Marketing hype may fool the customers into buying such a shallow differentiated product once but probably not again. The exercise of filling in the Business Model Canvas will help you to focus on the few things of business model design that matter although you need to have thought through your differentiation strategy first. Beyond the the Business Model canvas, I was disappointed. Because the book looks so different and special, I was expecting the content to match. But it didn't. I thought it was pretty superficial. It is a good introduction to thinking about business design although it assumes that's the answer you want rather than giving you a diagnostic to establish whether business design lies at the heart of your business issues. I'd have liked to have seen more consideration of the value proposition and how it is different from competitors now and what they are likely to develop in the future. The authors have since written another book to address this issue but again, I was disappointed and only gave that book Three Stars. This one however, overall and despite its flaws is an important book and the Business Model Canvas has become a popular tool. Paul Simister, a business coach who helps business owners who are stuck, get unstuck. This review first appeared on my Differentiate Your Business blog in August 2011.

## Frequently Bought Together

- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.my/products/49013994-business-model-generation-a-handbook-for-visionaries-game-changers-challengers](https://www.desertcart.com.my/products/49013994-business-model-generation-a-handbook-for-visionaries-game-changers-challengers)

---

*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-03*