

✨ Unlock your flawless glow with the primer everyone’s talking about!
Prime Magic Face Primer by W7 is a professional-quality, vegan, and cruelty-free makeup base that minimizes pores and imperfections. Its lightweight, clear formula creates a smooth, shine-free surface that enhances makeup longevity and suits all skin types, including sensitive skin. Designed in London and loved worldwide, it’s the go-to primer for a flawless, natural finish.





| ASIN | B009H0OH08 |
| ASIN | B009H0OH08 |
| Best Sellers Rank | 1,691 in Beauty ( See Top 100 in Beauty ) 8 in Face Primers |
| Brand | W7 |
| Colour | Clear |
| Country of origin | China |
| Customer Reviews | 4.3 4.3 out of 5 stars (8,630) |
| Customer reviews | 4.3 4.3 out of 5 stars (8,630) |
| Date First Available | 28 Feb. 2010 |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 32 x 19 x 107 millimetres |
| Item model number | W7-169488 |
| Item model number | W7-169488 |
| Item weight | 0.04 Grams |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Package Weight | 0.03 Kilograms |
| Package dimensions | 11 x 3.8 x 2.5 centimetres |
| Product Dimensions | 3.18 x 1.91 x 10.67 cm; 0.04 g |
| Product Dimensions | 3.18 x 1.91 x 10.67 cm; 0.04 g |
| Skin type | Sensitive Skin,All |
| Special features | cooling |
| Speciality | firming |
| Target audience | women |
| Volume | 1.01 Fluid Ounces |
J**E
Great brand, great product
I love W7 items. I hate to say it because I don't want them to get yoo popular and put the prices up! Ive been buying this primer for years and it is amazing. It may well be too much for some people and it does remind me of a silicone filler but honestly leaves the skin looking super smooth. I can chuck some good foundation over it and my skin looks flawless. I got a w7 advent calendar in December 25 and it was amazing - full of small samples of w7 products to try. They are now my go to for mascara too!
A**R
Great value for money.
Great product really works well with my sensitive skin.
V**A
Great product
It's a great product. I love it because it makes my skin feel good.
S**7
Affordable
If you’re looking for a budget primer this is worth a try . It’s a silky smooth finish . Can be used with or without makeup. You only need to apply small amount to get a soft , smooth feel. & finish . It does have a silicone texture which I do like the feel of not sure if it has any skincare benefits so keep that in mind . Makeup does lasts from morning to evening without any touch ups until I remove with cleanser . Not had any problems with skin since using , had no breakouts , sensitivity etc . It’s a good alternative from my very expensive brand which I’ve used , I now keep that for best . I give it 5 stars due to the price and its performance.
J**S
Great for the price
Normally buy the green one but it was out of stock. This isn't as blurring but a very good replacement for now, easy to apply, soft finish, sits well under light coverage foundation
C**G
Happy with purchase
Really good value. The primer is really good.
E**E
Good product
I can't complain about this product. I haven't used any expensive primers before but I can say that my makeup stays nice wearing this. I put it on in the morning and I don't use moisturiser in the mornings, I wash with soap or facewash in the evening and moisturise with pure hemp oil, then in the morning I exfoliate (I use St Ives) and put foundation straight on. Usually I can get an oily face in the day, not really oily but the makeup needs to be topped up a few times to avoid shine so I powder my nose during the day. Since using this I put this straight on after the morning exfoliation. It goes on nicely, I use a pea sized amount, just squeeze a good bit out, rub that into my hands and all over my face. It is clear, no tint and not a moisturiser consistency but a very matte paste. I then put makeup on as before and I must say I don't need to powder as often, it does seem to fix my makeup well so I would recommend this. It's such a good price! I would say to buy this if nothing else then as an emergency or backup primer if you want something more expensive normally, if not it's a brilliant find for someone like me who is cash-strapped of late. I am into makeup and use some expensive stuff and stick by my favourite products. This is definately on my permanent to buy list from now on, I might try a more expensive one after too but can see this winning over on another make anyway. I was going to give four stars as I say I haven't tried expensive ones before, but I give five as the result is really positive.
M**W
Good product, especially for the price
Great product. Feels nice on the skin and makes a good base layer beneath foundation. This is my 3rd repeat purchase
L**R
Tres bon produit vais en recommandermerci
S**I
Ich hatte vorher noch nie Primer genutzt, so dass ich anfangs skeptisch war. Nachdem ich beim ersten Mal viel zu wenig Primer genutzt habe, war meine Haut wirklich babyweich, aber ansonsten hat es mir gar nichts gebracht. Beim zweiten Mal habe ich einfach viel mehr genutzt und kann nun sagen, dass es eine ganz tolle, glatte Hautstruktur zaubert. Da man nicht sieht, wo man es bereits aufgetragen hat, empfiehlt es sich, von Anfang an, großzügig aufzutragen. Dann kurz antrocknen lassen und Makeup oder getönte Tagescreme darüber und schon sieht es super aus - und das Makeup hält auch wirklick länger!
A**L
je donne la note de 5 car pour une base , c'est un trés bon produit ! il suffit que d'une noisette pour tout le visage! ont obtient un résultat impeccable une peau très douce , il comble aussi les petites ridules , bref vous obtenez une peau parfaite ! et vous ensuite ont se maquille comme d'habitude et ont obtient un teint frais et d'une douceur incomparable qui dure toute la journée!! super produit a acheter les yeux fermer , je recommande ce produit a toutes vraiment ! maintenant un dernier conseille ! achetées en plusieurs , pour ne pas être en panne!
A**S
A great budget primer...
N**L
Deja la piel aterciopelada. Parece que ni siquiera se necesita maquillaje, echas corrector y queda la piel Preciosa. Repetiré seguro. Y de precio genial.
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