SPLENDA Magic Baker Brown Zero Calorie Plant Based Granulated Baking Blend with Stevia, Erythritol and Allulose – Zero Sugar, Keto Friendly, 1lb (16 oz) Pouch (Pack of 1)

My favorite sugar substitute. Almost identical to brown sugar in functionality. Tastes great too. Was really surprised Splenda made a plant based sweetener, because I thought they only did sucralose products. Perhaps it's the combination of erythritol, allulose and stevia, but you don't really get an aftertaste with baked goods. It makes for good cookies and banana bread. I even candy pecans with it on the stove, cooking them on low then throwing in a little butter, and it makes a nice toffee, caramelly coating. It's awesome!

Magic Baker is a good sugar substitute. No after taste, low calorie and affordable.

I had been using another, more expensive brand of sugar free brown sugar (Sukra) which I loved and was happy with. I saw this Splenda version which was significantly less expensive and bought a bag since I go through a LOT of sugar free brown sugar. My husband is diabetic so I can only use sugar free sweeteners in cooking and baking and I also own a home bakery that specializes in sugar free baked goods. It is safe to say that I know my artificial sweeteners! I found the Splenda brand to be just as good as the other brand and I actually liked the texture of the Splenda brown sugar substitute better than the other brand as it isn't as sticky. With the Splenda brand, it is a quality sugar substitute that tastes good, works well, and is a better value than the other brands. When I used this to sprinkle on top of my apple hand pies, it smelled heavenly and no one could tell that they were sugar free! (Well, no added sugar due to the natural sugar in the apples.) The zip lock top is very handy and it is easy for my arthritic hands to use.

A good price and has a brown sugar essence, but the swerve version is better

I love this sweetner! It is quite fine, really doesn't have much of a gritty texture, but I still ran some through my grinder to make a powdered jar. No aftertaste or cooling effect as many have. The brown sweetner is excellent as well and I've just ordered more of it!

tastes great, tastes like brown sugar. just not clumpy ans wet! now down sides. doesn’t spike my sugars !

I never write reviews. I'm trying to lose some weight and cut back on sugar in my coffee. I was drinking 13-17g of sugar in my morning coffee daily. Which really stops you from losing weight in your 30s everything counts. I have tried regular splenda, monk fruit, stevia, etc. but they do leave a bitter taste afterwards and it turned me off immediately. But someone told me to try this one. This one is actually good I swear by it, its the only one I use. This product is excellent 10/10, so happy I found this. Yes I am a real person and this is not a paid review I get nothing from writing this. But if you are a fitness girl looking for a sugar replacement like me hope this helps you because it took me a long time to find one!

This is my second bag. Works great for baking in Keto recipes.