---
product_id: 460910666
title: "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed"
brand: "linda k. yates"
price: "RM174"
currency: MYR
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.my/products/460910666-the-unicorn-within-how-companies-can-create-game-changing-ventures
store_origin: MY
region: Malaysia
---

# The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed

**Brand:** linda k. yates
**Price:** RM174
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed by linda k. yates
- **How much does it cost?** RM174 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/460910666-the-unicorn-within-how-companies-can-create-game-changing-ventures)

## Best For

- linda k. yates enthusiasts

## Why This Product

- Trusted linda k. yates brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed

## Images

![The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed - Image 1](https://m.media-amazon.com/images/I/718iu8f4EeL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    AT this price buy 3 and give them to your co-founders
  

*by F***S on Reviewed in the United States on December 23, 2023*

Look this is a great, very overlooked book from someone who has studied with Ash Maurya, Bill Aulet and Steven Gary Blank. You have an incredible book. This is a very overlooked book probably done as an marketing initiative and treated as such by reviewers. READ IT. Amazon has purchase limits.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    In a big company struggling to grow? READ THIS BOOK!!
  

*by J***R on Reviewed in the United States on November 25, 2022*

Every company wants to grow; but once they get big, very few seem to be able to get out of their own way to recapture what it took to build that growth engine again. Despite the fact they sit on exactly the kind of strategically valuable assets most startups crave - existing customers, respected brands, supply chains, talented people, technology, market reach, etc. - the unfortunate truth is they too often do just that: sit on them. Their understandable focus on execution of today's business gets in the way of the equally vital imperative of exploring and experimenting to find tomorrow's.This book offers hope, and better yet, a specific, practical playbook you and your company can put to work now to "get growing" again. It condenses hard lessons learned through decades of successful engagements Yates and her colleagues have had helping big companies across many industries unleash their own growth potential.If you run a large company, I suggest you read this book. Then share it with your executive team, your board and your employees. If you work in a large company, buy it and start your own growth initiative with your like-minded colleagues. And then get to work, hopefully before some pesky startup beats you to it - just like they've done to too many of your predecessors who waited too long to unlock their own unicorn within.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Fantastically informative, very useful!
  

*by D***Z on Reviewed in the United States on September 27, 2023*

Very rich with examples and analysis of successful ventures.  A great step by-step guide for procedurally supporting the creating and incubation of ideas that may become powerful startups. This book helped me start my company and is also just a fascinating read!

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-05*