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PURPLE SHAMPOO AND CONDITIONER FOR BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sule Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sule Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula**. Validated by Colorists. Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen. *L Oreal USA calculation based on Hair Care & Styling Database for the items identified as Purple Shampoo in the Shampoo category for 52 weeks ending 06/12/201 time period, Total US x AOC. Copyright 2021, Nielsen Consumer LLC * America's Number 1 Purple Shampoo * L'Oreal Paris EverPure Sule Free Purple Shampoo provides color protection and corrects brassy blonde with yellow and orange tones * EverPure premium hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair, 100 percent sule free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula. Validated by Colorists * Moisturizing purple toning shampoo and conditioner for blonde hair, brunette highlighted hair infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized and brighter * For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner - We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen