






🌙 Sleep smarter, not harder — the bassinet every new parent wishes they had sooner!
The SNOO Smart Sleeper is a bedside bassinet designed for newborns up to 6 months, featuring automatic rocking motions and white noise that respond to baby’s cries. It boosts infant sleep by 1-2+ hours per night, promotes safe back sleeping with hip-safe swaddle sacks, and connects to a dedicated app for personalized sleep tracking and control. A must-have for millennial parents seeking smarter, safer, and more restful nights.











| Best Sellers Rank | #27,185 in Baby ( See Top 100 in Baby ) #158 in Bedside Cribs |
| Brand | Happiest Baby |
| Color | White |
| Customer Reviews | 3.8 out of 5 stars 584 Reviews |
| Furniture Finish | white |
| Material | Cotton |
| Maximum Weight Recommendation | 25 Pounds |
| Product Dimensions | 35.75"L x 19"W x 31"H |
A**N
Must have for newborn
We started using the SNOO Smart Sleeper Bassinet at around 2 months and honestly wish we had used it sooner. Before that, we were using a mini crib/bassinet and our baby was not sleeping well at all. At first, when we tried the SNOO and he cried, we got nervous as new parents and stopped using it. Later, our pediatrician encouraged us to try again when he was fussy — and I’m so glad we did. It worked! Now at 2 months, he sleeps 4–5 hours at night and it has helped us so much with getting real rest. It’s been a game changer for our sleep and sanity. My only regret is not using it sooner. It’s definitely worth the investment. The app is super easy to use, and the bassinet itself is very easy to set up and operate. The only downside is that you can only use it for about 6 months, but we plan to keep it for our next baby or resell it — and it holds great resale value. Highly recommend to any new parent who wants better sleep.
S**G
It lets us SLEEP - we'd buy it again even if the price tripled
The Snoo is amazing and makes a world of difference in allowing us to get sleep and to keep our baby well rested and happy. I think pretty much everyone who's used it agrees that it's amazing. The only negative reviews are about the price and when they started charging for the app, but the Snoo is still a great deal if you can afford it. The setup was incredibly easy, it's not too heavy, it looks nice, is safer for SIDS, blah blah blah - AND IT ALLOWS US TO SLEEP. The only reason not to buy the Snoo is the price. But you already know the price - the question is just whether it's worth spending the money for pretty much some guaranteed extra sleep. For us - the answer is definitely yes and we'd buy it again in a heartbeat, although it's so durable and reliable that probably won't be necessary.
C**5
For app to be useful must pay $19.99 for premium features.
The usefulness of the snoo really depends on the child. My first kid hated it, so it was a very expensive bassinet. My second kid doesn’t mind it. My problem is that originally the app let you track how long the snoo was on, how often it had to soothe the baby, and how long the soothing lasted. You could see how well the baby slept and it was helpful. Now they have “updated” the app and in order to see anything useful you have to pay $19.99/month for the “premium” features! I spent thousands of dollars on this and now they are exploiting us for more money. I am disappointed and super annoyed with this company. I am only continuing to use it with my kid because I already own it. I would never buy it again.
A**A
Great product for us. Huge success for our baby. Worth the investment!!
Also the app is now completely free to all buyers. Update (latest): baby is now 3.5 months and after using Snoo for over two months now, baby is doing non stop 9 hours straight. He is very aware and calm throughout the day since he is well rested. Attaching a picture from Snoo app as well for latest three nights for reference. Super hit with our child. Update: 3 weeks in and our baby has just started hitting 5-6 hours on a stretch. He ill wake up but snoo will calm him and put to sleep under 5 minutes. We did however made few changes and Snoo alone won’t do magic. We started to keep him awake up until 8:00 PM or at least no sleep for 2-3 hours before 10 PM. This will be possible once your baby is well rested (not immediately after you get Snoo). After that baby does 5-6 hours of sleep and is still under 2 months. He will get up for 4-5 minutes. We do check his diaper but due to deep sleep he is so drowsy that after charging diaper, he is back to sleep in Snoo. SNOO is a hit with our first child and who is a month old. He is very fussy mostly due to gas and was not able to sleep for more than 1-2 hours at a time. Crying was painful and me and my wife were not able to keep up with the our own sleep. We got this yesterday and within 48 hours we both are fully caught up on sleep. For our baby Snoo calms him down under 30 sec. He is already doing 3-4 hours sleep at a time without crying at all. We have to wake him up to feed or change his diaper and for the most part we can control our routine now. This is a game changer for us and we both are sleeping together 8-9 hours a night (with 2 breaks for feeding and diaper but no crying since he stays drowsy from deep sleep). I have read that this is a hit or miss. Luckily it’s a hit for us. Also our baby loves car rides and bumpy roads of Chicago and Snoo does similar with AI and softwares, So if your baby likes car rides, they may love Snoo. Looks very sleek and good build quality as well as the swaddle fabric is very soft and comfortable. It’s heavy and not easy to move around. Meant to be in one spot for most of the time. It’s only been 2 days so will update this in a month in case I don’t forget.
K**E
Pricy but worth it
I tried not to buy this but ended up buying a few weeks in because my anxiety of our baby squishing up in the side of the bassinet got me. I’m so reliant on it now that I travel with it which is annoying but provides peace of mind. Baby is four months and I’ve tried transitioning to crib for naps but she doesn’t do well with that. Hoping to wean off of this but it’s so nice to be able to put her down somewhat awake and have it rock her to sleep. If there were a version of this that just strapped her in and didn’t even have a mechanical component u would have bought it right away, assuming it was much cheaper. I’m very much more interested in the swaddle that doesn’t let her roll/move than the white noise and movement.
S**.
Never been so happy to be extorted - it works
It works. Our baby wouldn’t sleep without being held for the first week. First night in the Snoo, we had to wake her up for feeding and then she went right back to sleep. There will eventually be cheeper alternatives to Snoo with similar technology. This is the most marked up consumer product I’ve ever seen relative to its manufacturing cost. Happy Baby then added a subscription which is as laughable as a luxury car company selling subscriptions for heated seats. I mean seriously… $1,600 for a bassinet and then they want a monthly fee in the future? But for now, I’ll happily be extorted by Happy Baby as their product works and my entire family can get good sleep.
E**A
Bad for Twins, Don't Buy Early
The Snoo is expensive, and Snoo for twins is doubly expensive. However, I bit the bullet in the hopes of better sleep. If you are thinking of doing the same, you should know that Snoo does not work with twins on Android. You need two seperate devices, which even if you have two phones for some reason, it is such a pain to figure out who is crying, find the right device, and then soothe them. By then, they have already gotten really awake. And for all of you who (like me) will be doing nights alone, good luck! You can only use the app for one baby. Further, the app kept disconnecting. The support was awful. Every time I asked for help, I got a list of 8+ steps I needed to do before they would help me. These were complicated steps like taking a photo of the code on the bottom of the snoo, getting a video of the problem, and showing my online receipt. Then, the video length they want is too long to send in an email, but they won't help you unless you complete all of these steps. What new parent, especially with twins, has time to do all that? Finally, DO NOT BUY EARLY even for a sale. We had our twins several months after we bought our Snoo, because it was on sale then and because we were worried we would have premies. The support will only help you for exactly 6 months from your purchase, which for us was only after a few weeks of use. SO FRUSTRATING!
T**3
Snoo graduate review: It helped until it didn’t
We purchased the snoo on sale before our baby was born. We were blessed with a boy who has always been a pretty good sleeper. He was sleeping through the night by 8 weeks. It’s hard to say if he would’ve been without the snoo, because we did end up using the snoo for 4 months. Pros: I do feel like the snoo helped our already good sleeper sleep better. Baby was safe and could not roll over. The swaddles were easier to use than the hospital or other swaddles we were given. The snoo is aesthetically pleasing. The software and hardware worked as anticipated. But there are a few things that REALLY grinded my gears. Cons: Washability of the bassinet sucks. Our baby projectile pooped onto the side of the snoo (as well as the wall and carpet) just a few weeks in. To my great disappointment, there was no way to take the mesh side off to wash it. Cut to me scrubbing the side with a tooth brush trying to get newborn poop out from each tiny little mesh hole. The mesh also caught the Velcro of the swaddles all the time, damaging the mesh side by fraying them. Super annoying. And that brings me to my next gripe, the swaddles have tiny wings that you need to slide over clips to be able to start the snoo. The number of times we woke our kid up trying to get the wings on the clips is SO frustrating, still. The easiest way for us was to leave the swaddle clipped in and then secure the baby in the swaddle. The subscription is my next irk. You get 6 months free, which more than covered us for the period of use for our first kid. But most of the features we found most helpful are behind a paywall for kid 2. I get SaaS is the only way to run a business these days, but for $1800 I deserve core functionality without a subscription. Smells like greed. Finally my last gripe. Our kiddo started busting out of the swaddle at 3 months, which tipped us off that it was time to let him have his arms. But because the snoo is so small for our 17lb 4 month old, his hands rubbed on the sides which woke him up. We turned on weaning mode, which he did well with. The sack he was in was pretty tight and our kid was more mobile (even though he was in the correct size for his weight), so we transitioned to a pack and play. He goes to sleep well at home and at daycare, we’ve had no infamous sleep regression at 4 months, we probably won’t need to sleep train. And I think the snoo helped with some of this good sleeping. Conclusion: I can’t say the snoo wasn’t worth it or didn’t help. But I can say that both my husband and I were incredibly annoyed at the design flaws and subscription. We will use it for future kids, but will still be annoyed with its shortcomings and the shorter than expected period of use.
Trustpilot
2 months ago
2 months ago