Blue Ocean Shift Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth

Great book. Helped me to understand the marketing strategy.

very good book. eye opening . all practical moves in it .innovation is not a rocket science only common senses

Overall a good book. It had a lot of content. I wish they had put each company they discussed more like a case study instead. The approach on how the companies opened up Blue ocean was not very properly explained. I had to read this along with blue ocean strategy (1st book) and few articles to interpret things clearly.

Nice book on strategy,worth reading

Must read for all corporate employees

Superb and very nice explanation...

Good one.

Superb ! Superb ! Superb ! A must read for all executives. Fantastic learning . Fantastically written. Provides fantastic perspective and great value improvement.

実質10年ぶりの本格的出版。Blue Ocean Strategyが理論の解説中心であったのに対し、こちらは理論をプラクティショナーがコンサルティングプロジェクトとして適用、実践した事例が中心です。英語版にはハードルを感じる方も多いと思いますが、少し頑張って、こちらを読まれた方が、本質が理解できると思います。

Muy bueno. Estrategia del Océano Azul explicado en la práctica. No solo la teoría.

Avant de l'acheter j'ai lu des commentaires, certains disaient qu'il ne fallait pas l acheter car , exactement ce qui est écrit dans océan bleu,le livre initial. Pour ma part ce livre est une mise en œuvre de la stratégie océan bleu étape par étape ,donc forcément utile de l'avoir si on veut non pas juste savoir que océan bleu est une stratégie qui existe quelque part .. Mais si on veut l'appliquer

I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.

This book is a great business read. Written in simple words. It delves into practicality more often than not. The basic premise of the book is simple. Organisations tend to turn inwards or towards the competition when they're trying to expand. However, they should turn outward and think broader than sheer competition. Organisations should cross the strategic boundaries set by existing practices and set out to build their own reality. Authors have provided tools alongside major ideas. These tools turn the ideas into practical realities.