The Marketing Plan Handbook, 6th Edition
Product ID: 392325737
📊Step-by-step strategic framework
🔗Integrates B2B & B2C marketing
⚙️Cross-functional business planning
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📈 Elevate your marketing game with the ultimate plan for every business stage!
The Marketing Plan Handbook, 6th Edition by Cerebellum Press delivers a concise, integrative framework for crafting effective marketing plans. It uniquely combines B2B and B2C strategies with a value-creation focus, making it essential for startups, established companies, and cross-functional teams aiming to align marketing with overall business goals. Highly rated and practical, it transforms complex planning into actionable, measurable strategies.
| Best Sellers Rank | #192,510 in Books ( See Top 100 in Books ) #610 in Sales & Selling #1,029 in Marketing #2,608 in Business Processes & Infrastructure |
| Customer Reviews | 4.5 out of 5 stars 43 Reviews |
A**A
Excellent
The marketing book every business owner needs in their toolbox. This book is about executing, no chest pounding no mental masturbation. It is excellent and applicable to everything.
M**O
articolato e completo
Eccellente libro, ulteriormente arricchito rispetto alla precedente versione pur confermandone l'impostazione. Sembra "accademico" più che "concreto" ma è una prima impressione errata. Il percorso tracciato dal prof. Chernev è metodico, accurato e copre tutte le aree veramente coinvolte nel marketing plan. Un paio di esempi, differenti come tipologia aziendale, rappresentano un utile supporto così come le sezioni dedicate a "performance metrica e analysis" e "marketing frameworks".
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