Name: Marketing Management, Global Edition
SKU: 392220933
Price: 750.91 MYR
Availability: InStock
Rating: 4.166666666666667 (6 reviews)

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

RM750

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Description

📈 Elevate your marketing game with the ultimate global playbook!

GLOBAL PERSPECTIVE - Master marketing strategies that resonate across diverse international markets.
CAREER READY FRAMEWORK - Build critical thinking and analytical skills essential for managerial success.
REAL WORLD CASE STUDIES - Learn from iconic brands like Starbucks and Uniqlo to apply proven tactics.
MULTIDISCIPLINARY APPROACH - Broaden your skillset with integrated insights from multiple marketing disciplines.
CUTTING EDGE MARKETING WISDOM - Stay ahead with the 16th edition’s freshest theories and practices.

Marketing Management, Global Edition (16th) by Kotler, Keller, and Chernev is the definitive textbook for aspiring marketing managers, offering comprehensive, up-to-date coverage of marketing principles, strategies, and real-world applications across global markets. Ideal for undergrad and graduate students, it combines theory with practical case studies to prepare you for leadership in the evolving marketing landscape.

Reviews

G**E

Great book on marketing

The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.

17.12.2023

J**O

Producto degradado por falta de proteccion en el transporte (?)

18.03.2023

G**E

Attention licence de lecture du kindle limité à 2 appareils

Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur.

17.05.2024

G**A

Great Starting Point for Marketing Students: Easy to Read and Full of Practical Examples

The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.

14.09.2025

M**X

Il Marketing oggi …

un testo sacro del Marketing

30.03.2024

F**L

Évaluation globale pour un bon achat

Livré tel que promis

23.12.2023

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Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

RM750

Duties & taxes included

In stock

Sold byAmazon MalaysiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Malaysia.

Secure transaction

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Fast, free shipping, member pricing & priority support.

Join PRO →

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TrustScore 4.5 | 7,300+ reviews

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Best international shipping I've ever tried. Worth every penny!

3 days ago

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2 months ago

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Best Sellers Rank	301,845 in Books ( See Top 100 in Books ) 1,554 in Sales & Marketing 2,898 in Business Development & Entrepreneurship (Books)
Customer Reviews	4.4 out of 5 stars 109 Reviews

Marketing Management, Global Edition

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