Why is this over $24? On e.l.f.’s website it is $10 for the same sized jar.

Terrific question. I see it's now $20 here on Amazon. I can't find it at any Target, Walmart or Ulta store near me. Seems highly sus. Perhaps they're not carrying it any longer and are price gouging the ones they have left. To double the price of their own website makes me think this in not the true ELF cosmetics that is selling it here on Amazon. Fake account perhaps. Great product so it's very disappointing.

Are you discontinuing this product? why is it double the price here that it is in retail stores? i can't find any at the targets, ultas or walmarts ar

Hi, thanks for your inquire. No, this product are not discontinuing. We don't know if other retail store have an offer or if they put this product on clearance, feel free to buy it at yur convenience. Have a great day.

Is it safe to use with lash extensions?

Hi there. Yes its totally safe , Feel free to use it. Thanks

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💦 Melt makeup, not your vibe—hydrate like a pro!

UNIVERSAL SKIN LOVE - Gentle formula designed for all skin types—no one left behind.
HYDRATION POWERHOUSE - Infused with hyaluronic acid, ceramides, and peptides for plump, silky skin.
DOUBLE CLEANSE RITUAL - Pairs perfectly with e.l.f.'s Holy Hydration Daily Cleanser for that next-level fresh feel.
ETHICAL BEAUTY STANDARD - 100% vegan and cruelty-free, certified by Leaping Bunny & PETA.
MAKEUP MELTS EFFORTLESSLY - Solid balm transforms into oil then milk for a deep, clean rinse.

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm is a multi-phase cleanser that melts makeup away while infusing skin with hydrating hyaluronic acid, ceramides, and peptides. Suitable for all skin types, this vegan and cruelty-free balm transforms from solid to oil to milk, ensuring a nourishing, deep cleanse that leaves skin plump and silky smooth.