Magnetize-It! Magnetic Paint & Primer (Water Based) – Standard Yield 32oz, MISTD-1530 Grey

Magnetic property is good

I’ve painted a lot. This isn’t easy to work with at all. Not a beginner project. Extremely thick and gloopy. Maybe with a professional paint mixer you could get rid of the clumps but shaking and stirring doesn’t work. And by the time you’re partway through the can, you need to remix all over again. Maybe from a paint store it would be different. Maybe the 4 cans I bought each at on Amazon warehouse shelves too long and that’s why it was so clumpy (I assume it’s the metal particles that stuck together)? Prep your areas REALLY well. It sprays and splats off a roller. Very little coverage per can (it’s VERY thick) and I needed 5 coats to get any magnetic effect. After the first coat I was committed but I was close to giving up. It was good there weren’t children around while I was painting — my language was more colourful than usual :-(

I really love this concept and I was so excited about it, so I opened it up as soon as it arrived. But I opened it to find that it was just a dried out solid blob of paint inside. I couldn’t stir it at all. I tried getting help from Amazon and they said I need to reach out to Magnetize-It. I tried to and I’m getting no response from them. So I’m really disappointed. This was expensive for a tin of dried up paint.

The product is clumpy, I assume because it is attracted to itself. The consistency reminds me of cold chocolate pudding. So you must have patience when applying this, or you'll waste product. I applied 3 thin coats, and then normal paint on top of that. I did not wait between coats because each layer was dry by the time I started over, since I used thin coats. I would have done more coats, but the can is SMALL. Hence, I only painted the center third of my child's wall. It will not hold anything heavy, but it does work with small magnets, kids play magnets, and earth magnets. If I ever get more patience and more money to spare, I'd buy again and make up another use for it.

This product paint spread like pudding covered the wall evenly without requiring an additional painted layer. I used two coats for this project When we applied magnets on the wall you could hear the "pop" as they attached to the newly painted surface. The dry erase markers with magnets in the tops are less sensitive and need to be placed gently but the flat magnets can be thrown at the wall and stick. Paint on the floor and on my hands were easy to clean up and wash off afterwards. I had tried the magnetic primer from a local home improvement store a few years back. Technically it worked, but the magnet application was not consistent, there was a very strong odor when applied and it was oil based. It was also more challenging to clean up afterwards.

This was the second can I bought. The first can was new never opened and the paint was great. I needed a second can because they recommend 3 coats so I purchased it. This can came USED with dried paint on the outside and can was 1/4 empty. I used what I could because I had a deadline I had to meet but I didn’t have enough to finish the job properly because I didn’t have a full can. I’m disappointed. The product did work but I felt like I got SHAFTED!