---
product_id: 344311461
title: "Universal Principles Of Design, Updated And Expanded Thirded"
brand: "jill butlerkritina holdenwilliam lidwell"
price: "RM165"
currency: MYR
in_stock: true
reviews_count: 4
url: https://www.desertcart.com.my/products/344311461-universal-principles-of-design-updated-and-expanded-thirded
store_origin: MY
region: Malaysia
---

# Universal Principles Of Design, Updated And Expanded Thirded

**Brand:** jill butlerkritina holdenwilliam lidwell
**Price:** RM165
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Universal Principles Of Design, Updated And Expanded Thirded by jill butlerkritina holdenwilliam lidwell
- **How much does it cost?** RM165 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/344311461-universal-principles-of-design-updated-and-expanded-thirded)

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- jill butlerkritina holdenwilliam lidwell enthusiasts

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## Description

Universal Principles Of Design, Updated And Expanded Thirded

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #76,625 in Books ( See Top 100 in Books ) #15 in Industrial & Product Design #85 in Graphic Design Techniques #5,074 in Reference (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (89) |
| Dimensions  | 8.8 x 1.35 x 10.25 inches |
| Edition  | Expanded |
| ISBN-10  | 076037516X |
| ISBN-13  | 978-0760375167 |
| Item Weight  | 10.4 ounces |
| Language  | English |
| Print length  | 424 pages |
| Publication date  | May 23, 2023 |
| Publisher  | Rockport Publishers |

## Images

![Universal Principles Of Design, Updated And Expanded Thirded - Image 1](https://m.media-amazon.com/images/I/81uMnSMfnIL._AC_UY218_.jpg)
![Universal Principles Of Design, Updated And Expanded Thirded - Image 2](https://m.media-amazon.com/images/I/81uMnSMfnIL._AC_UY327_FMwebp_QL65_.jpg)
![Universal Principles Of Design, Updated And Expanded Thirded - Image 3](https://m.media-amazon.com/images/I/81uMnSMfnIL._AC_UY436_FMwebp_QL65_.jpg)
![Universal Principles Of Design, Updated And Expanded Thirded - Image 4](https://m.media-amazon.com/images/I/81uMnSMfnIL._AC_UY545_FMwebp_QL65_.jpg)
![Universal Principles Of Design, Updated And Expanded Thirded - Image 5](https://m.media-amazon.com/images/I/81uMnSMfnIL._AC_UY654_FMwebp_QL65_.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    This is a great touch base on design principles for ux and ui design
  

*by C***S on Reviewed in India on 11 July 2023*

We get complete overview of many folds of UX and UI in this book with examples for each principle showcasing the idea behind it. There are many UX laws, UI design models covered. A good read for beginners and for those who want to start deep diving in UX and UI career. And touch base for those who has already been practicing.

### ⭐⭐⭐⭐⭐ 







  
  
    Shared Vocabulary, Framework for Thinking and much much more!
  

*by N***A on Reviewed in the United States on 17 June 2023*

I do not recall to progressively purchase ALL 3 editions of ANY book but this one. In the past, I have even purchased copies for colleagues who always appreciated the quick education. Benefitting from a supremely curated catalog of 125 "universal principles", I was thus eagerly waiting for the 3rd edition that now has 200 of these entries. This is even more of a masterpiece than the past editions.The "universal" part is the whole book. This book is far more than design as we understand it. It ventures into decision making, problem solving, innovation, human psychology, science of color and many more things.First, some of the new entries are immediately accretive. "Don't eat the Daisies", for example, underlines the futility of "checklists" for randomly variable workspace with chaotic actors. e.g., trying to discipline kids with a checklists of "don't". 'Don't leave bike unlocked'. They would. But then you might see them eating Daisies on the dining table! It also says, in the preface - "best designers disregard these principles but only after knowing what they are". Checklists, on the other hand, are very useful in highly repetitive environments acted on by well-trained operators who, if wrong, could cause irreparable damage. Checklists rule in aviation and medicine where they are so universal it is almost "meta principle".Second, even a surface level understanding of this catalog will tool one with BOTH a very useful vocabulary ("horror vacui") and a set of frameworks (MAYA, Causal Reductionism) to think about complex problems. Think of this book as a high-end Stanley toolbox for intellectual analysis - you can and likely will go back even to the content to categorize, frame-set and capture the essential heuristics of a large-scope decision time and again.Third, a very handful - fewer than 10 - principles do not pass my own "universality" filter. They appear force fed. e.g., Test Pyramid. Not only is this a concept in a narrow field - software engineering, but even there it is not nearly as universal as, say, "Swiss Cheese Model" is to analyze catastrophic incidents. Test Pyramid is a mere pattern, not a principle, and one can use contextual alternatives like Canary Release, Rapid Anomaly Detection and Hotfix, Test Driven Development (where the pyramid is inverted - tests are written BEFORE code), or just simply MVP (Minimum Viable Product - essentially be OK without tests where rapid real-life feedback trumps internal quality feedback) etc. A few other entries perhaps lost its significant as they have become ubiquitous since the first edition of the book. Examples - Alignment, Storytelling, Prototyping etc.All inclusive, this hits the jackpot with higher than 90%+ entries - one of the 100 books I will NEVER part with. Or, at least till the 4th edition is out!

### ⭐ 







  
  
    Book is amazing!!  -  Shipping damaged.
  

*by K***. on Reviewed in Germany on 18 March 2024*

This review is NOT about the book itself - it is amazing in all ways!But for a product with an above average price tag I expect the cover not to be visibly scratched and torn.I don't want to return the book because I care about the content much more than the cover - but this clearly was NOT a new book. And no, I did not purchase it from Amazon Marketplace. Won't buy books again here...Buy it someplace else but - do buy it :) ...

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-21*