Is Natural Instincts permanent?

Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

Does Natural Instincts hair color cover gray hair?

Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

Should I apply Natural Instincts to dry or damp hair?

Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

Will Natural Instincts damage my hair?

No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?

Yes, do a strand test before coloring your whole head to ensure you have the timing down.

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✨ Glow up your roots with nature-powered color! 🥥

37 SHADES OF YOU - Choose from a rich palette of 37 shades to express your unique style and stand out effortlessly.
GRAY BLENDING POWER - Seamlessly blends away grays for a youthful, refreshed look that keeps you camera-ready.
GENTLE ON EVERY STRAND - Ammonia-free, paraben-free formula designed for all hair types and textures—color without compromise.
FADE RESISTANT BRILLIANCE - Enjoy vibrant, natural-looking color that lasts up to 28 washes—stay flawless longer.
NOURISHING BOTANICAL BLEND - Infused with coconut and aloe vera for deep conditioning and silky smooth hair.

Clairol Natural Instincts Demi-Permanent Hair Dye offers a gentle, ammonia-free formula enriched with coconut and aloe vera that delivers vibrant, natural-looking color lasting up to 28 washes. Available in 37 versatile shades, it blends grays seamlessly while conditioning all hair types for a healthy, radiant finish.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.