Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

I found this book to be very easy to follow and extremely practical, as it provides simple yet proven frameworks.In simple and straightforward language, the reader is exposed to the tools needed to drive growth by turning services into scalable products.A great read for all of us in the service economy who are looking to scale.

If you lead a professional services business you seek to grow and scale, then Eisha Armstrong’s Productize is a must read. In her compact, wisdom-filled book, Eisha provides a clear road map for successfully productizing services to open-up profitable new revenue opportunities.Importantly, she takes a human-centered approach to the overall innovation process from addressing the mindsets of business leaders embarking on transformation to emphasizing the importance of deep customer understanding of urgent, expensive problems as well as partnering with customers for co-creation.Based on decades of product innovation expertise, Eisha provides a wonderful combination of visual process frameworks to guide your journey, “deadly mistakes” to watch out for, and engaging real-life stories.

In Productize, Eisha Armstrong, and the team at Vecteris, uncover the critical steps for successfully transforming pure business services into scalable and sustainable growth through products. Their book identifies first the mistakes we make and then suggests solutions for overcoming those barriers. In a quite practical step by step manner, Armstrong illustrates the productize pathway and then showcases how best to resolve the people challenges, ring fence for innovation, and focus on solving the right, most valuable business problems. Armstrong's emphasis on co-operation with customers places her approach solidly within current trends toward customer experience and her argument to not fear cannibalization is a shot across the bow of every established professional services firm whose traditional lines of business impede innovation. This a book for any leader who wants to get off the hamster wheel of solutions business models and move toward truly scalable and sustainable business outcomes.

I wish I would have discovered this book 6 months ago... I've been a service-provider for 24 years in some capacity. I find it very fulfilling, but it can lead to burnout. For the first time ever, I'm about to launch my first SaaS product and there are some things stopping me in my tracks- Will this make my consulting less valuable?- Am I going to destroy an industry?- How does this fit in with my services?This book addresses all these concerns and more... This book presents a true roadmap for those who want to make the transition from pure consulting (e.g., trading time, selling your expertise) to more scalable products.Those who may not find this book helpful:- Product people who want to reverse-engineer services- Those who have never spent significant time selling knowledge-based services- Someone looking for a short-cut to learn product management- Someone looking for instant gratificationIf you're a true service provider and are interested in transitioning to (or incorporating) more scalable products into your business, this is the book for you.

I start out this book skeptical ( I'm naturally skeptical lol )I have about 7 years of developing software products and I can say Eisha has shared a lot of valuable insights on why some of the products I worked on succeeded and scaled and why others failed flat on. I would recommend it any day.

I got this to give ideas on how to track services as products. Instead it gave information on products a service business can offer to increase revenue streams. I didn't find it helpful and it also felt like a advertisement more than an informative book. I hate paying for ads

Eisha Tierney Armstrong has written an invaluable guidebook for any company trying to navigate one of the business world’s most perilous journeys—shifting from a professional services model to a scalable product model. Eisha has distilled down the experience of the many companies she has seen attempting this journey into a clear set of “do these things” and “don’t do these things.” This is a must-have book on any product leader’s bookshelf.

I got through 30% of the book then quit. Besides the amateurish information that might, might, be helpful for someone just starting out, the content takes random rambling ideas and attempts to organize them into structured thought. Lots of rambling. When I got to the word salad diversity nonsense, book closed. I don't buy a book about productization to hear about workplace diversity (aka someone imposing their liberalism on readers). I buy books to learn. This one didn't teach me anything.

I was hoping to get more concrete ideas on what types of products a service firm could offer. A few examples are given and a list of questions to ask to help you generate ideas, but the book assumes you already have some idea for a product, and just need a roadmap to make it happen.

Más pensado para la empresa que ya tiene algún producto y no para autónomos con pocos servicios, en cualquier caso hay algunos puntos para testear el mercado que tienen sentido

The book is a very practical handbook for any professional services firm that is on their journey to productising their services. An easy read that will probably switch your viewpoint and focus in organisation that wish to accelerate their business growth. Highly recommend to read both for the first timers and those who are way along on executing their productisation strategy. Everyone will find good advice no matter where they are in the process.

An interesting perspective on the usual Product themes and tools: a service company looking to change.The use of personas actually makes sense here (a rare thing), but the main theme is the evolution from (human-based) services to tech-enabled to tech vendor. And whether directly relevant or not, the different perspective makes for a worthwhile read.

Makes a good case for moving from a service to product-led organisation, with practical steps for people, who may not be from a product management background, on how to create and launch a new product idea.Good advice on getting stakeholder-buy in, changing the company culture and winning hearts and minds across the business; all of which are crucial to successfully making the transition to product-led.I found it less applicable to organisations that have already made the decision to productise, or already have a product. The book assumes that the reader is building an entirely new product, with advice on experimentation and iteration and the use of personas, root cause analysis and value score matrices; concepts with which most people from an agile product development background will already be familiar.Ironically (or not!), the book references materials on Vecteris.com - a consultancy specialising in helping organisations productise. I had to complete a lead capture form to download the tools and resources, setting me firmly in the sights of their CRM as a future recipient of their marketing materials. Makes me question the motives, authenticity and objectivity of the author and content, although I have to give them kudos for creating a product and revenue stream out of their own advertising collateral and lead generation mechanism, since I now realise I’ve effectively paid the price of the book to be added to their mailing list! Sure enough, within a few hours, I’d received a LinkedIn connection request and an email inviting me to book a call with their business development team!