Pearson Influence: Science and Practice

Study material

The quality of the paper and cover it's not good enough

Really good book. Makes you aware of a lot of things, even if you don't actively use them yourself - helps you be aware of people using the same tactics against you. Very important skills to learn. I would highly recommend this book for everyone. It's written in an interesting way that makes you want to actually keep reading.

Das Buch gibt einen sehr guten Einblick in die menschliche Denkweise. Die vielen plastischen Beispiele helfen das zu verstehen und zu verinnerlichen. Lieferzeit war über ein Monat und das Buch wurde fünf Tage später als versprochen geliefert. Der Händler bietet sehr rudimentäres Track & Trace an. Allerdings war der Preis dafür attratktiv.

Really wanted to put a higher grade to this book but: 1/ Book presentation is quite bad. It is not a competition to put so much content in one page. Poor presentation is surprising on a book on persuasion! 2/ Overall it is very dry. It is really a pity as content is very informative and examples are often entertaining. With a bit of editing work, I would have put 4 stars. I went through the entire book and was happy when I finished it. I found out this book thanks to Scott Adams.