--- product_id: 292239667 title: "Emotional Design: Why We Love (or Hate) Everyday Things" price: "RM244" currency: MYR in_stock: true reviews_count: 5 url: https://www.desertcart.com.my/products/292239667-emotional-design-why-we-love-or-hate-everyday-things store_origin: MY region: Malaysia --- # 4.6/5 stars from 696 reviews Top #21 in Branding & Logo Design Highly recommended for design innovation students Emotional Design: Why We Love (or Hate) Everyday Things **Price:** RM244 **Availability:** ✅ In Stock ## Summary > 🎨 Make every product unforgettable with emotional design mastery! ## Quick Answers - **What is this?** Emotional Design: Why We Love (or Hate) Everyday Things - **How much does it cost?** RM244 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/292239667-emotional-design-why-we-love-or-hate-everyday-things) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Proven Insights:** Backed by real-world examples and academic rigor - • **Globally Acclaimed:** Praised by Wired and top design educators worldwide - • **Design that Connects:** Unlock why emotional appeal drives product success - • **FOMO-Worthy Knowledge:** Stay ahead with cutting-edge emotional design paradigms - • **Cross-Disciplinary Appeal:** Essential for branding, furniture, and business pros ## Overview Emotional Design: Why We Love (or Hate) Everyday Things is a critically acclaimed book ranked #21 in Branding & Logo Design, boasting a 4.6-star rating from nearly 700 reviews. It reveals how emotional connections influence product success, making it a must-read for professionals and students in product design, innovation, and business development. ## Description Why attractive things work better―and other crucial insights into human-centered design. “You''ll never see housewares the same way again.”― Wired Review: Very good book for students of Product Design Innovation - Very good book for students of Product Design Innovation. My highly recommended! Review: Diseño emocional - Excelente libro que incluye paradigmas teóricas para hacer investigación con base en los tres niveles de procesamiento emocional. Muy recomendable, muy interesante y con bastantes ejemplos que dan cuenta de la teoría propuesta. ## Features - Mint Condition - Basic Books AZ ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #49,852 in Books ( See Top 100 in Books ) #21 in Branding & Logo Design #43 in Furniture Design #56 in Business Research & Development | | Customer Reviews | 4.6 out of 5 stars 696 Reviews | ## Images ![Emotional Design: Why We Love (or Hate) Everyday Things - Image 1](https://m.media-amazon.com/images/I/71lsCWwYwKL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Very good book for students of Product Design Innovation *by A***A on 8 June 2025* Very good book for students of Product Design Innovation. My highly recommended! ### ⭐⭐⭐⭐⭐ Diseño emocional *by C***A on 28 April 2017* Excelente libro que incluye paradigmas teóricas para hacer investigación con base en los tres niveles de procesamiento emocional. Muy recomendable, muy interesante y con bastantes ejemplos que dan cuenta de la teoría propuesta. ### ⭐⭐⭐⭐⭐ Simple, wonderful, insightful, great book by a great thinker and scientist. See other resources, too. *by D***D on 11 November 2006* I've been thumbing through this book for the last month, and I have to say that I love it. I've admired Donald Norman, one of the greatest living cognitive scientists, from afar for over 20 years. He was seemingly afforded "guru" status when he visited the University of Colorado's Institute of Cognitive Science in the mid `80s - an esteemed, accessible and entertaining cognitive/computer scientist (and also a cantankerous one) who had pioneered the human factors movement. His entertaining and friendly style was informed by creative, deep, empirical, theoretical work in cognitive science. I came to trust his insights whenever I dabbled in "usability" and "human factors" issues. (Trust me--there are plenty of people who think they understand these things, but Norman is the real deal who delivers the necessary stuff... Check out his masterpiece, "The Design of Everyday Things."). By the time I arrived at UCSD in the late 90s, he had already left our university for Apple Computer, but he seems to have left an indelible, positive stamp on the place. His photo hangs outside of our Francis Crick Conference Room as one of the great scientists who worked here. The current book shows that "attractive things work better" (which is the title of one of Norman's classic essays). Norman dabbles in cognitive, emotional, behavioral and neural science as he makes his key points, showing that "works better" is a multifaceted psychological, emotional, and neural concept. The thesis is much like the ones that permeate clinical psychology in the form of Cognitive-Behavioral therapies (e.g., Beck & Ellis). However, the ideas contained herein inform product design, product choice, and product ownership. The chapter on "three levels of behavioral design: visceral, behavioral, and reflective" is at the heart of this book (as described by other reviewers), and the one that sticks with me the most. If you are interested in a quick tour of "emotional design", read that chapter and look at the striking yet simple pictures throughout the book. Read some of Norman's amusing stories about objects that he owns... Then, if you are hooked, read the whole book. I recommend that readers check out some of Norman's interviews and podcasts that coincide with the release of the book. On Norman's website, there is a section titled interviews. Follow the link for NPR's WHYY interview - it is great stuff. Or watch brief the video accompanying the Benjamin Franklin award in Computer and Cogntive Science. Or watch one of the podcasts. Any of these things will help to bring the key design concepts, and Norman's insightful universe, to life. I use these things in the Cognitive Psychology courses that I teach, and I find that they get students talking, and excited, about the interface between congnition, emotion and design. Great book! ## Frequently Bought Together - Emotional Design: Why We Love (or Hate) Everyday Things - The Design of Everyday Things: Revised and Expanded Edition - Hooked: How to Build Habit-Forming Products --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.my/products/292239667-emotional-design-why-we-love-or-hate-everyday-things](https://www.desertcart.com.my/products/292239667-emotional-design-why-we-love-or-hate-everyday-things) --- *Product available on Desertcart Malaysia* *Store origin: MY* *Last updated: 2026-10-01*