
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Malaysia.
๐ฟ Clean smarter, live greenerโjoin the laundry revolution!
Seventh Generation Ultra Power Plus Clean Laundry Detergent is a concentrated, eco-conscious formula delivering 66 loads in a compact 23.1 fl oz bottle. Featuring EasyDose technology for precise dispensing, it harnesses six powerful enzymes to remove tough stains effectively. Certified by EPA Safer Choice, it reduces plastic use by 60% and water by 50%, making it a sustainable choice for busy professionals who demand performance and planet-friendly solutions.

| ASIN | B08WV69C9B |
| Allergen Information | Sulphites Free |
| Best Sellers Rank | #773 in Health & Household ( See Top 100 in Health & Household ) #17 in Liquid Laundry Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.5 out of 5 stars 17,946 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 2.4 x 3.85 x 8.81 inches |
| Item Form | Liquid |
| Item Highlight | 4X Bio-Enzyme Power Targets & Lifts Tough Stains; Powerful Biobased Clean; 66 Loads in Every Bottle*; Power+ Clean Scent |
| Item Weight | 1.4 pounds |
| Liquid Volume | 23.1 fluid ounces |
| Manufacturer | Unilever |
| Material Feature | Concentrated |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Model Number | 0732913449736 |
| Number of Items | 1 |
| Part Number | 0732913449736 |
| Product Benefits | Concentrate |
| Scent | Ultra Power Plus |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 23.1 Fluid Ounces |
N**A
A little goes a long way!
I have used other plant-based laundry detergents in the past, but Seventh Generation definitely surpasses them. It is ultra concentrated, so a small bottle lasts a very long time. It is good for sensitive skin and gets the clothes very clean. It leaves behind no heavy perfumes. Though a small bottle may seem like more costly than other brands, you are not paying for water and a small bottle like this will last at least 3 months if not more. I highly recommend it for those who are environmentally conscious.
L**I
Finally Found the Perfect Laundry Detergent
fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smellโjust clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents.
L**W
No. Dyes or harsh chemicals safe for babies
I bought the 7th generation easy dose laundry detergent. Has a very slight smell and clean smelling and all you need is a squirt for a whole load of laundry. It cleans really well and I love the fact that there aren't a lot of harsh chemicals in it and that there is no dyes
T**Y
A Simple Fragrance-Free Detergent
I wanted a laundry detergent without a strong scent, and this Free & Clear formula has worked well for keeping my clothes fresh without leaving behind an overpowering fragrance. The EasyDose bottle is the feature I appreciate most. Concentrated detergent can be easy to overpour, but this design makes it much simpler to dispense a consistent amount without creating a mess around the cap. Since only a small amount is needed, the compact bottle also takes up less space in my laundry area. I have used it on everyday clothes, towels, and bedding, and everything comes out feeling clean without a noticeable perfume smell. It is especially useful when I do not want my detergent competing with other scented products. The smaller bottle is also much easier for me to lift and handle than a large traditional detergent container. Even though it looks compact, the concentrated formula lasts through more loads than I initially expected. This is a practical choice for anyone who prefers fragrance-free laundry products and wants a cleaner, easier way to measure detergent without dealing with a large, heavy bottle.
L**M
Detergent works great
The laundry detergent really gets my clothes clean. The wash water is so dirty. It seems to rinse out well enough, Iโll use vinegar in my first rinse water to break down the suds a little. I donโt like the bottle cap. It was defective or not as promoted. About 3x the amount of soap came out. I have replaced it with a cap from a water bottle.
K**N
My new favorite!
I love this laundry soap because it has clean ingredients and it cleans my clothes just as good as any other brand that Iโve tried. I have very sensitive skin and I canโt stand artificial fragrances, so this natural lavender scent is so nice to have. Itโs a very light, fresh, natural, plant derived fragrance. My laundry always feels soft and stays smelling good. I have always wanted to try this concentrated bottle, and Iโm so happy that I did! I love how compact and mess free it is! No leaking, no messy caps, no heavy or bulky containers, just a cute, compact little squeezer top that stops when you are done squirting the right amount of soap. Iโm happy with the amount of detergent that it dispenses for one use, and Iโve never needed more. I was hesitant to try it, but I am so happy I did because I absolutely love it! For the price and the pre measured amount of soap that it dispenses, it is saving me money. I will only be buying this one from now on!
B**A
Great everyday detergent!
Iโve always liked Seventh Generation products, and this detergent is no exception. It cleans well, and I appreciate the fragrance-free formula and ingredients. With three dogs in the house, Iโm constantly doing laundry, so finding a good detergent is important. Definitely a good option for everyday use!
A**Y
Seventh generation changed the bottles โ and now they donโt measure consistently
I really like this product as a detergent. I tried many different detergent when I had my baby and decided to cloth diaper, and this has by far been the best. I donโt like the new caps on the bottles, though. The bottles with the green caps measured out the same amount each time, until you got to the end of the bottle. Now these bottles have white colored caps that continue to have a stream of detergent even after what should be the right amount has been measured out. This works well for seventh generation โ now you use more detergent when you donโt need it and go through the bottles quicker. But when you are trying to only use the amount of detergent you need, they donโt work. Sneaky and underhanded change by this company
A**M
Not Worth the price.
Not Worth the price.
L**.
Detergent
Reading other reviews I was skeptical about the container itself, but with a little common sense you can figure it out. Yes it dribbles when you tip the bottle but when you squeeze immediately it allows the dose to come out and voila, quickly turn back right side up to avoid waste... As for potency, if you have a HE washer, it works great. If I'm doing a deep fill large load, yeah I'll use 2-3 squeezes. I've previously used the regular seventh generation laundry detergent and I'd probably go with the non-concentrated version next time. The smell is gentle, I didn't find it artificial at all, and I've got a sensitivity to strong scents.
J**F
lavender fairly natural scent but still a little too strong for some of us
One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth.
M**M
Controlled detergent dose every time!
Love the detergent as well as the unique dispensing function. Gets my clothes clean, and the scented versions arenโt overly scented. I like the lavender. Environmental considerations: concentrated so smaller container (60% less plastic, weighs less, takes up less space) and 50% less water to produce; 98% plant based.
C**E
Great concentrated detergent
Love that its ultra concentrated so my HE washer makes the best use of it. Super easy to use with the lid doubling as a measuring cup telling you how much detergent to use. Clothes always clean after wash.
Trustpilot
2 months ago
3 weeks ago