---
product_id: 287965516
title: "K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography"
brand: "k&f concept"
price: "RM609"
currency: MYR
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.my/products/287965516-k-and-f-concept-77mm-black-diffusion-1-4-filter
store_origin: MY
region: Malaysia
---

# Ultra Slim 3.3mm CNC Aluminum Frame 1/4 Black Diffusion Softens Skin 28 Multi-Layer Waterproof Coatings K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography

**Brand:** k&f concept
**Price:** RM609
**Availability:** ✅ In Stock

## Summary

> 🌟 Elevate Your Visual Storytelling with Cinematic Clarity and Style

## Quick Answers

- **What is this?** K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography by k&f concept
- **How much does it cost?** RM609 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/287965516-k-and-f-concept-77mm-black-diffusion-1-4-filter)

## Best For

- k&f concept enthusiasts

## Why This Product

- Trusted k&f concept brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Crystal Clear Optics:** Japanese AGC glass with 84% light transmittance ensures no color cast or image degradation.
- • **Unmatched Durability:** 28 multi-layer coatings protect against water, scratches, and oil for long-lasting use.
- • **Universal Compatibility:** Fits all 77mm lenses, making it the perfect upgrade for your professional gear.
- • **Dreamy Cinematic Softness:** Transforms wrinkles and pores into flawless, glowing skin with subtle mist effects.
- • **Sleek & Functional Design:** Ultra-slim 3.3mm aviation aluminum frame prevents vignetting on wide-angle and telephoto lenses.

## Overview

The K&F CONCEPT 77mm Black Diffusion 1/4 Filter uses premium Japanese AGC optical glass with 28 multi-layer coatings to deliver soft highlight flares and lowered contrast, perfect for video, vlog, and portrait photography. Its ultra-slim CNC-machined aluminum frame prevents dark corners on wide-angle lenses, while waterproof and scratch-resistant coatings ensure durability. Compatible with all 77mm lenses, this filter enhances skin tones and adds a dreamy cinematic effect without compromising image quality.

## Description

Full description not available

## Features

- 【Soft Highlight Flares, Lowered Contrast】This black diffusion 1/4 filter could soften facial skin's wrinkles, freckles, and pores, making it more delicate, plump, and gorgeous. The mist film effect can be better realized, showing the film effects dreamily.
- 【28 Multi-Layer Coatings】Both sides of the glass with waterproof, scratch-resistant, and oil-proof coatings. Protecting the filter and lens from all around is durable.
- 【Import Optical AGC Glass】K&F CONCEPT black diffusion filter Made by Japanese AGC optical glass, double side multi coats to 84% transmittance, ensuring the image quality and no color cast.
- 【Ultra Slim Frame】With aviation aluminum, the width of the frame measures only 3.3mm, ultra-slim frame with no dark corners on the wide-angle and telephoto lens. CNC-non slip design for efficiently removing and installing the filter.
- 【Note】This black diffusion 1/4 filter is compatible with all 77mm lenses. Please verify your camera's lens thread size before ordering. This number is always preceded by a "ø" (diameter) symbol.
- * K&F CONCEPT is the world's No.1 brand in terms of lens filter online sales volume among camera-accessory-focused brands. Source: Euromonitor, 2024 data.

## Product Details

- **Brand:** K&F CONCEPT
- **Material:** Optical Glass
- **Photo Filter Thread Size:** 77 Millimeters
- **Coating Description:** Multi Coating
- **Photo Filter Effect Type:** Diffusion
- **Water Resistance Level:** Water Resistant
- **Photo Filter Factor:** 2.5 x
- **Product Dimensions:** 3.03"L x 3.03"W
- **Photo Filter Size:** 77 Millimeters

## Images

![K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography - Image 1](https://m.media-amazon.com/images/I/713SAMXUf0L.jpg)
![K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography - Image 2](https://m.media-amazon.com/images/I/71spEmQnhHL.jpg)
![K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography - Image 3](https://m.media-amazon.com/images/I/71lRpfh6aZL.jpg)
![K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography - Image 4](https://m.media-amazon.com/images/I/71+xia-akAL.jpg)
![K&F CONCEPT 77mm Black Diffusion 1/4 Filter Mist Cinematic Effect Filter with 28 Multi-Layer Coatings Waterproof/Scratch Resistant for Video/Vlog/Portrait Photography - Image 5](https://m.media-amazon.com/images/I/61DDwcoSEtL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐ 







  
  
    Be careful of the bluish halation on white surfaces and fabrics
  

*by C***T on Reviewed in the United States on August 5, 2021*

So i thought of buying this to save over tiffen black pro mist , cinebloom, and other diffusing filters around which has been the hype in this 2020-2021.  This k&f filter is a knock off from china,  it  is cheaper when you buy it in ali or ebay , but in whole hearted reason this item should be avoided at all cost. Unless you're shooting in other than white surface - say colored light source, you should be fine. but anything neutral in outdoors, like your client or bride wears white fabric, it will give a blue-purplish halation.  this seem to be accentuated by the lens and camera you use - it shows up in a canon 85 1.8 and 5dm4,  but not in sony a73 and sigma lenses.  keep in mind that this blue halation is removeable in post but with compromises , probably very hard to remove in video but in lightroom it's a matter of few clicks.  u've been warned.

### ⭐⭐⭐ 







  
  
    Different than expected (and other black mist filters)
  

*by A***G on Reviewed in the United States on June 1, 2021*

MRC coating on this is quite poor; got lots of flare and haze from reflections, which are especially problematic with a mist filter; you can't push the contrast up the way you usually would, as it ruins the mist effect. Look at the top right on my attached photo, at the top of the tree.Additionally, the mist effect is different than other black mist filters I've used, and not in a good way. The suspended particles are a lot larger, even in the 1/4 filter, and are easily visible to the eye. In practice, this resulted in a less appealing bloom effect than the Hoya and Tiffen filters I've used. I suspect the larger particles are causing a lot more refraction, which is what's causing the haze.For the price, they're not unusable, but I would recommend paying more for one from Tiffen or Hoya.

### ⭐⭐⭐⭐⭐ 







  
  
    Worth it for sure.
  

*by A***1 on Reviewed in the United States on July 18, 2021*

So far so good. It adds the right amount of haze for portraits to make it's stylistic. It doesn't add too much in my opinion, and the picture is still pretty sharp.I included a test shot below, which I took of a friend of mine in direct sunlight with a star filter and a ND filter as well (with this filter below)

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**Shop now:** [https://www.desertcart.com.my/products/287965516-k-and-f-concept-77mm-black-diffusion-1-4-filter](https://www.desertcart.com.my/products/287965516-k-and-f-concept-77mm-black-diffusion-1-4-filter)

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-01-31*