theBalm Mad Lash Mascara

This has been my go-to brand for mascara for probably 10+ years. In college, I developed an allergy to most mascaras (I'm still not sure which ingredient I am allergic to). I would get a terribly itchy rash on my eyelids with other brands. I switched to this brand and haven't looked back. The price is very reasonable, application is smooth and easy and the result is fabulous. But best of all, this one doesn't give me a rash or make me itchy. The only downside is the containers seem to dry out fairly quickly but probably not any faster than any other brand. I would highly recommend this product for anyone looking for a great price for a good product.

Great mascara! Really does make lashes look longer

I have been using the same tube for a couple of months and it has not run out. I get compliments every time I wear it. Today I saw another brand and had to buy it because of the hype. I did a comparison on each eye. The other brand did not come close to this one. Usually my mascaras dry up pretty quickly but not this one. I highly recommend this mascara.

I wanted to wait a couple of days since I have allergies to cosmetics but I love this mascara! The package attracted me but read the reviews so I gave it a try. Easy application, love the gel consistency and how easy it goes on. Both tubes were full size, great value for the money. Nice lash separation and fullness, very happy with this purchase!

I had been using Lancome's Definicils mascara for years as my holy grail until they recently changed the formula and brush (by the way, has anyone else noticed this???), so I've been looking for something comparable for months. My natural lashes are fairly long but I am always hunting for good lengthening mascaras. I had been using L'Oreal's Telescopic Carbon Black on the recommendation of beauty bloggers, but it dried out so quickly that it was nearly useless. Then I found this. This mascara is wonderful, and this particular duo set is an incredibly bargain (a single tube is $17). The curve of wand is not really interesting or helpful, but the wand itself is great for lengthening and separating. The formula is thin enough that you have time to layer it on but not so thin that it feels wet and drippy. It does not flake, and it even stayed on when I teared up when cutting onions. Overall this is a solid mascara and when these two tubes run out, I'll certainly repurchase.

I wanted to love this. It goes on fairly thick, but if you're very careful you can layer without clumping. And it does lengthen the lashes, and the color is nice and sharp. But it flakes more than I'd like. And - worst of all - it does NOT come off easily. I feel like I have to rub like crazy, which is not great for my already sparse lashes nor for my thin eyelid skin. Skip this one.

Good stuff

Not for straight eyelashes. Did not hold curl and is clumpy.