---
product_id: 273944071
title: "L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce"
brand: "l'oreal technique"
price: "RM121"
currency: MYR
in_stock: false
reviews_count: 5
category: "L'oreal Technique"
url: https://www.desertcart.com.my/products/273944071-loreal-paris-chroma-true-reds-permanent-hair-color-chroma-ruby
store_origin: MY
region: Malaysia
---

# 100% gray coverage & multi-base use Long-lasting vibrant red Anti-breakage Ceramide R™ Complex L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce

**Brand:** l'oreal technique
**Price:** RM121
**Availability:** ❌ Out of Stock

## Summary

> 💥 Turn heads with ruby red that refuses to fade!

## Quick Answers

- **What is this?** L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce by l'oreal technique
- **How much does it cost?** RM121 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/273944071-loreal-paris-chroma-true-reds-permanent-hair-color-chroma-ruby)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Application:** Designed for easy, professional-quality use at home or salon.
- • **Flawless Gray Coverage:** Achieve rich, even color on all hair types, including 100% gray.
- • **Vibrant Reds That Last:** Experience deep, true red hues that stay bold wash after wash.
- • **Proudly Made in the USA:** Crafted with care in the United States for trusted quality.
- • **Strengthen While You Color:** Ceramide R™ Complex penetrates hair cortex to reduce breakage and boost resilience.

## Overview

L'Oreal Paris Chroma True Reds in Chroma Ruby is a permanent hair color formulated with an innovative Anti-Breakage Ceramide R™ Complex that strengthens hair while delivering intense, long-lasting red shades. Suitable for all hair types—including 100% gray—this alcohol-free liquid dye ensures vibrant, fade-resistant color with excellent gray coverage. Proudly made in the USA, it offers easy application for professional results at home.

## Description

Chroma True Reds permanent hair color is a unique red dye technology that delivers key benefits to customers looking for beautiful red hair color. Formulated with Anti-Breakage Ceramide R™ Complex which penetrates the hair's cortex to condition and help protect against breakage. This long-lasting hair color stays deep and true without shifting tone, even after repeated shampooing. CHROMA True Reds features unique red hues for L'Oreal Technique, including high intensity deep garnet and deep red color shades. These shades are suitable for use on all bases of hair, including light, dark, and 100% gray hair. CHROMA True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.

Review: Good product
Review: Good product!

## Features

- This product is Manufactured in United States
- This Product is Easy to use
- This product is manufactured in united states
- This product is easy to use

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00YW5RTKI |
| Best Sellers Rank | #78,801 in Beauty ( See Top 100 in Beauty ) #1,032 in Permanent Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Ruby |
| Colour | Ruby |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 1,059 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00884486229144 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item form | Liquid |
| Item height | 6.65 inches |
| Manufacturer | L'Oreal Technique |
| Material Features | Natural |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Improves hair color longevity and vibrancy, suitable for normal |
| Product benefits | Improves hair color longevity and vibrancy, suitable for normal |
| UPC | 884486229144 |
| Unit Count | 1.74 Milliliters |

## Product Details

- **Colour:** Ruby
- **Package information:** Bottle
- **Product benefits:** Improves hair color longevity and vibrancy, suitable for normal
- **Brand:** L'OREAL TECHNIQUE
- **Item form:** Liquid

## Images

![L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce - Image 1](https://m.media-amazon.com/images/I/21EiKMZ0OrL.jpg)
![L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce - Image 2](https://m.media-amazon.com/images/I/717CQqvP+SL.jpg)
![L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce - Image 3](https://m.media-amazon.com/images/I/71UyWG+nH7L.jpg)
![L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce - Image 4](https://m.media-amazon.com/images/I/71a0ZnfVoSL.jpg)
![L'oreal Paris Chroma True Reds Permanent Hair Color, Chroma Ruby, 1.74 Ounce - Image 5](https://m.media-amazon.com/images/I/71aGmHwzthL.jpg)

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is Excellence Chroma right for me?**
A: Chroma is suitable for use on all bases of hair, including light, dark and gray.

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good product
*by O***E on 2 October 2025*



### ⭐⭐⭐⭐⭐ Good product!
*by S***E on 27 April 2025*



### ⭐⭐⭐⭐⭐ Love this color
*by S***E on 23 January 2026*



## Frequently Bought Together

- L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair
- L'OREAL TECHNIQUE Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz
- L'OREAL TECHNIQUE Nature's Therapy Mega Moisture Crème - Conditioning and Detangling Hair Cream, Softens and Adds Shine With Botanical Extracts, For All Hair Types, 16 Oz

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**Shop now:** [https://www.desertcart.com.my/products/273944071-loreal-paris-chroma-true-reds-permanent-hair-color-chroma-ruby](https://www.desertcart.com.my/products/273944071-loreal-paris-chroma-true-reds-permanent-hair-color-chroma-ruby)

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-01-30*