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Buy Fashion Marketing Communications by Lea–Greenwood, Gaynor online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Habe leider nur eine gebundene Kopie des Buches erhalten, was ich wirklich unverschämt finde. Alle Bilder sind somit schwarzweiß, was das Buch beinahe wertlos macht. Da viele Abbildungen einfach in Farbe notwendig sind. Bin echt enttäuscht und frage mich wieso so etwas passieren kann. Review: Great book as all the information is very straightforward and to the point!
| Best Sellers Rank | #201,663 in Books ( See Top 100 in Books ) #270 in Chemical Engineering #300 in Materials & Material Science #382 in Textile & Costume Design |
| Customer reviews | 4.2 4.2 out of 5 stars (24) |
| Dimensions | 17.15 x 1.3 x 24.46 cm |
| Edition | 1st |
| ISBN-10 | 1405150602 |
| ISBN-13 | 978-1405150606 |
| Item weight | 481 g |
| Language | English |
| Print length | 216 pages |
| Publication date | 8 December 2020 |
| Publisher | Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
K**N
Habe leider nur eine gebundene Kopie des Buches erhalten, was ich wirklich unverschämt finde. Alle Bilder sind somit schwarzweiß, was das Buch beinahe wertlos macht. Da viele Abbildungen einfach in Farbe notwendig sind. Bin echt enttäuscht und frage mich wieso so etwas passieren kann.
Y**J
Great book as all the information is very straightforward and to the point!
C**N
Intéressant
A**R
As an owner of an online business I found this book extremely useful when deciding which marketing strategies would be most effective for my brand. In particular the in depth way Lea-Greenwood explores purchasing behaviour is invaluable when trying to understand the consumer. The book is really well written, in laymans terms (even those who have zero marketing experience would fail to not understand) and the theory is further explained by informative case studies. The layout makes the book easy to navigate, as the detailed descriptions of each chapter allow you to dip in and out as you need to. A great read. and for business owners looking to adopt marketing strategies, I'd highly recommend it!
E**O
Purtroppo, non ho fatto caso alla data di pubblicazione. È un libro completamente superato dall'attuale situazione di mercato. Nel 2022, praticamente inutile se non per capire com'ERA il marketing della moda quasi dieci anni fa!
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