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| Best Sellers Rank | #101,436 in Books ( See Top 100 in Books ) #32 in Customer Relations (Books) #40 in Direct Marketing (Books) #52 in Marketing & Consumer Behavior |
| Customer Reviews | 4.5 4.5 out of 5 stars (780) |
| Dimensions | 6.16 x 0.89 x 9.26 inches |
| Edition | . |
| ISBN-10 | 1591845815 |
| ISBN-13 | 978-1591845812 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 256 pages |
| Publication date | September 12, 2013 |
| Publisher | Portfolio |
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