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Takes an integrated approach in which marketing is internationalized, rather than. a textbook that begins with a discussion of international business that then covers marketing s 4Ps. Review: Part of a set. - See above. Review: great content! - Great book
| Customer Reviews | 4.4 out of 5 stars 25 Reviews |
R**.
Part of a set.
See above.
D**.
great content!
Great book
L**A
Great book
The book met my expectations and it's a great read I definitely recommend it to other college students. There is plenty Of information to study.
T**R
Stear clear if possible
book was "OK" i got it for school i thought the case studies were comprehensive but the chapter readings were not also the chapter readings were especially boring if you are a marketing teacher i would not recommend getting this book for your class
E**N
Five Stars
Excellent condition book! I could not be more pleased.
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