Hooked: How To Build Habit-Forming Products

New info , adds up to my knowledge ❤️

I am still reading the book, however so far I like this book as it opens up a unique thought process of focusing on products that build a habit in users. This will make the products successful. Techniques and case studies mentioned are quite valuable.

Helped me gain a lot of knowledge on habit forming products

Thank you for fast delivery and beautiful packing

Loved the concept overall

Original book

This is the best book someone could read if he/ she is serious about developing a successful product. Whole book is packed with useful and valid knowledge. Most importantly thing is the language he used in this book is very simple and easy to digest. Also I love the chapter summery he proved end of all the chapters and the references he provide adds so much value. I’m strongly recommending this book for every one. Not only for business, it helps us as individuals to improve our personal habit formation process

A must read for entrepreneurs and products designer !

A must read for all product marketers looking to increase customer engagement with products In today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketers Nir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leaders Nir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them. Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life. Happy Reading!

I initially heard about Hooked via a Mobile Academy evening class towards the end of last year in London. I noticed several people on the course were reading the same yellow book and were evangelical about how useful it was. Needless to say I'm glad I took up their recommendation as the contents are invaluable! Hooked contains some fantastic case studies from Instagram to Bible apps and has provided me and my team with some great ideas for improving our product. If you are not using the phycological toolkit detailed in Hooked within your product then you will never be able to compete with the big boys. It also comes with a series of exercises at the end of each chapter which helps cement and tailor the learning to your own product. As for the book it is very easy to read and i've made it compulsory reading. Highly recommended.

Great book! Made it to the family library too. I totally recommend it.

Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.

Sharpens your skills for Product Management