Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

perhaps due to my english, I find the book uncoherent and difficult to rationalize.If ou want to apply the teaching, you will need to compare your situation with the dozens of little strorycases throw here and there that Sally uses to make her point.Despite a table of 7 principles, the logic and the pourpose of each of the element used reamins inconsistent along the 300 pages of the book.As not sufficient, Sally crosses the 7 principles of fascination in a table of 7x7 possibilities.The task to read, digest and follow the teaching is overwelming.My impession is that for Sally, who has mastered her methodology in 30 years of profession, the results can come, and she is capable to bend the consistency and sequencing in order to achieve qa great job.For the rest of us interested in grasping the key ideas and paths, and are not into the exactly same industry of the Author, the approach it's difficult to interiorize and put in practice.If I find the time I will try to read the book a second time...

Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. You fascinate the world with your presence. Love Sally Hogshead and her wisdom and her passion for this topic. She makes it easy for you and me to be fascinating and on point. BUY THIS BOOK, read it, then read it again and apply it to your life. Focus on you and fascinate the world.

Theory is good and cedible but weak on the examples

I just made it to Part II and I am completely hooked! I was trying to make a major decision on what to put on a banner for a trade show and after reading Part I I know just what to do. BE DIFFERENT! Now I have no fear of going to the unknown with an edgy promotion. I took the Brand Fascination test and it changed everything for me. I had been going in the right direction but now I have the works! That profile is printed out and now in my note book to keep with me so I can read it and use it. Highly recommend but I could be biased because I have read all of her books! But...this one is the BEST! Big fan of Sally!

Very informational fun and inspiring book. I took the test then a few weeks later paid to have the results completely opened up to me it was worth every penny found out I score Almost even across the board. Since then I’ve started rewriting my service descriptions and peope are actuall becomeing intrigued. Will continue to reread and relisten to the book until the concepts and mindsets have become part of my natural thinking. Very happy with this purchase. Highly recommend this book