Retail Selling Ain't Brain Surgery, It's Twice As Hard

As a teacher, I have been searching for a high school friendly book on customer service. This is it. The concepts are real world and easy to relate to. The language is not technical or industry specific. Any one interested in customer service will understand what quality service should look like.

I recently read a book called, "Retail Selling Ain't Brain Surgery, It's Twice As Hard - 9 Steps to successful sales relationships", by James E. Dion. As the title suggests, it is mostly about retailing. He has nine steps that every retailer should use to treat their customers well. As an occasional retail customer, I know that retail selling etiquette is sadly lacking and I think most retailers could benefit from reading this very simple and quick reading book.His nine steps are:The greetingNeeds determinationProduct knowledgeSuggestion sellingTrading upAnswering objectionsThe closeMaximizing last momentsAfter sales serviceBest read the book for full details.This is a great read for any retailer.

Fantastic! Now you don't have to try selling retail merchandise to know just what a tough but very satisfying job it is! Everyone interested in pursuing a career in retail or getting better at it should read this one!

This book might be helpful to someone who is just getting started in the retail industry, but for a seasoned sales professional it was too basic. It is written more like a textbook, so maybe it was meant for a beginner, but I was hoping for more "meat" when I bought it.

This book was much too basic and didn't provide me with any information that I didn't already know, nor where there any real ideas or steps suggested by the author on how to be an outstanding sales professional. This book is just simply made up of "common sense" knowledge.