Pureology Strength Cure Blonde Purple Shampoo - For Blonde & Lightened Color-Treated Hair, Tones & Fortifies Brassy Hair, Sulfate-Free & Vegan

After having Covid a couple of years back, I noticed I was losing some hair. I decided to give this shampoo a try and it is my absolute favorite. The saying "you get what you pay for" is absolutely true with this product. It smells great. The combination of the shampoo & conditioner has strengthened my hair.

honestly i have just about tried every combination of purple violet blue shampoo / conditioner out there and this is it. i have level 2 hair that’s lightened to 7 base 10 highlights and it’s always a dilemma for me to tone because of the different parameters needed… this conditioner doesn’t overtone, grabs well, and does not dry out your hair for a toning product. i cut this with the regular strength cure conditioner for my ends and it works like magic

Absolutely purple. Great stuff.

Amazing! My hair has never been this healthy or full of bounce!

Absolute Disaster! Turned (long term) Blonde Professionally Highlighted Hair a Purple/Gray ColorThis is a disaster product for me, turned my blond hair a shade of purple/gray after spending $160 for this shampoo/conditioner combo. Want a different type from them.

This is very drying on colored or bleach hair. I can only use it about once a month and then I have to condition my hair with a heavy deep conditioner after use because of the drying effects. It does remove brassiness and yellowing. Not for daily use!