---
product_id: 191311959
title: "Strategic Brand Management, 3rd Edition"
price: "RM344"
currency: MYR
in_stock: true
reviews_count: 6
url: https://www.desertcart.com.my/products/191311959-strategic-brand-management-3rd-edition
store_origin: MY
region: Malaysia
---

# Strategic Brand Management, 3rd Edition

**Price:** RM344
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Strategic Brand Management, 3rd Edition
- **How much does it cost?** RM344 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/191311959-strategic-brand-management-3rd-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
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## Description

Strategic Brand Management, 3rd Edition [Chernev, Alexander] on desertcart.com. *FREE* shipping on qualifying offers. Strategic Brand Management, 3rd Edition

Review: EXACTLY what I’ve been looking for! - I’ve been looking for a book like this for years. As a recent MBA and someone newer to a brand management role, this the type of book I’ve been trying to find for years. There are surprisingly so few books that go beyond basic brand development - which is only a very small part of overall brand and product management. I’ve just started, but I can already tell that this text is going to be an immensely valuable resource to helping me better understand and perform within my role and career development. Very well written and easy to digest. Seriously, great work!
Review: Ideal textbook to learn about brand management. - The discipline of brand management decoded and very well explained in relatable terms.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #793,785 in Books ( See Top 100 in Books ) #93 in Branding & Logo Design #709 in Advertising (Books) #2,639 in Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 27 Reviews |

## Images

![Strategic Brand Management, 3rd Edition - Image 1](https://m.media-amazon.com/images/I/612Dfs7ZHLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ EXACTLY what I’ve been looking for!
*by A***N on August 9, 2021*

I’ve been looking for a book like this for years. As a recent MBA and someone newer to a brand management role, this the type of book I’ve been trying to find for years. There are surprisingly so few books that go beyond basic brand development - which is only a very small part of overall brand and product management. I’ve just started, but I can already tell that this text is going to be an immensely valuable resource to helping me better understand and perform within my role and career development. Very well written and easy to digest. Seriously, great work!

### ⭐⭐⭐⭐⭐ Ideal textbook to learn about brand management.
*by M***Z on August 30, 2021*

The discipline of brand management decoded and very well explained in relatable terms.

### ⭐⭐⭐⭐ Great Book!
*by K***C on December 15, 2024*

I needed to purchase this book for finals a few weeks back but it was delayed. I ended purchasing the digital version to prep for my finals. I kept the physical copy since I'm at the beginning of my MS Marketing (STEM) program and felt this book had great structure. Other than that I would have definitely returned it for sure.

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-08*