Gym Launch Secrets

If you want to open a gym this book will both prepare and might scare you. There is a lot to it, more than setting up the gym. The marketing, membership sales and delivering with professional training services are thoroughly discussed. You will be spending a lot of time running this business, so you have to be passionate and well prepared.

I love this book! In the fitness industry, small businesses must begin to adopt a new mindset instead of competing in a race to the bottom. This book serves as a comprehensive step-by-step guide to help make your fitness business profitable. I bought this book along with $100M Leads and $100M Offers. I recommend reading all three over the weekend and creating a plan to transform your passion-driven business into a profitable venture.

The gems just keep coming in a book not just for gym owners! As a Director of Outreach at a Center for improved bone health and guided strength training, this clearly written pack of wisdom is priceless.

so good book

As always, a phenomenal resource from Alex Hermozi. I am not even interested in running a gym, but after reading and listening to his other materials, I had to read this book as well. It is jam-packed with all kinds of practical insights that can apply to any business, not just gyms. I would highly recommend!

You don’t often come across people who give value so freely. Content is relevant, fresh, breaking the mold and thought-provoking

I don't run a gym. But Gym Launch breaks exactly what matters in any service based business. -> Making people happy & keeping them coming back for more. There's high level stuff and in the weeds tactics. I think it's a less-read gem for local business dev.

I got this book because I’ve read his two newest and I wanted to see how much has changed since he wrote his first book. Not only did this clarify a lot of things but it is kind of lute starting point for a lot of the ideas he’s shared/value provided. It’s really cool to see how his thoughts have changed over time. If the free videos, podcasts, and audiobooks aren’t clicking. Read this and it might.

This book was amazing and eye opening. I myself am a personal trainer but I have a ton of takeaways from this book and are going to start implementing them!

Thanks for everything Alex! You’re the man! Follow this guy on yt and podcast! Sales and everything business related in a very comprehensive way. Love from Brazil!

I recommend this book for ally gym owners or people who work in the fitness business. Actual actionable steps to grow your sales.

[book:Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym|51007045] If you are interested in understanding, going in depth of the working model of a service based industry, read this! If you are a Gym/Yoga/ Health/Fitness business owner, entrepreneur, trainer, read this! If you a tech product manager, a b2b SaaS, AI product manager or a product marketing manager, read this! Alex distills his 6 to 7 year journey knowledge in this book and the mistakes one could make so that you don't. Every business model, domain has specific levers of growth. Understanding them gives you a data point in your latticework of mental models enriching you with transferrable knowledge to apply not just in concerned domain but other business domains as well. Service based industry has its own charm, its own loop holes, its own major challenges in maximizing revenue while still keeping the human in the loop element intact. As with any product/service, service based product has a lot of commonalities with other business models such as 1)ecommerce 2)SaaS-subscription 3)Freemium 4)User generated content with ads(Meta, Instagram) 5)Market Place products. Below are some concepts that Alex distills, you may feel you know them, but probably you have actually just heard them and not understood them in its entirety. Read, if you feel you actually know, skip the pages, if there is a concept being encountered for the first time, read it, understand it. ● The Broken Acquisition System ❍❍ Client-Financed Acquisition ❍❍ Irresistible Offers ❍❍ Lead Nurture ❍❍ Sales ● The Impossible Profit Mode ❍❍ Pricing Levers ❍❍ Capacity Levers ❍❍ Overhead Levers ❍❍ Communicating the Change ● The Hole-In-The-Bucket Problem ❍❍ Process ❍❍ People ❍❍ Product ● The Perfect Gym: Icing & Cake ❍❍ Large Group ❍❍ Small Group ❍❍ Supplements ❍❍ Internal Plays The book could be better in understanding the math in a sequential way with probably an excel diagram or digital copy along with some clear intuitive charts, diagrams, data visualization. The book runs with the math, its great, but when you come to it, its here and there and no consolidation or dashboard view of the same. Nevertheless a great read!

Such great information