Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e Paperback – August 29, 2012

I've used Brad's handbook as a text or reference in political and governmental communication classes at three different Washington, DC universities. The skills he conveys and explains very completely are fundamental to the practice of public affairs communication in federal, state or local government, as well as non-profit and advocacy communication. I'm delighted with the update as the Internet and social media take on a rapidly-growing role in public affairs communication.

Great book

This is a great book for all those pursuing media relations in DC.

Good and usefull .