










🌀 Elevate your curls with hydration that speaks volumes!
PATTERN Beauty Hydration Shampoo by Tracee Ellis Ross is a 9.8 fl oz sulfate-free formula designed for 3a-4c curly hair. It features a rich blend of 10 nourishing oils, Biotin, Aloe Vera, Honey, and Tea Tree Leaf Oil to cleanse, hydrate, and strengthen curls without stripping moisture. Winner of the 2025 Allure Best of Beauty, this shampoo leaves hair soft, manageable, and beautifully scented with a subtle floral blend.






















| ASIN | B07YS695S8 |
| Active Ingredients | coconut oil,jasmine |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #27,811 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #813 in Hair Shampoo |
| Brand | PATTERN |
| Brand Name | PATTERN |
| Customer Reviews | 4.7 out of 5 stars 1,096 Reviews |
| Hair Type | Curly, coily, natural, textured |
| Item Dimensions | 2.13 x 3 x 8.13 inches |
| Item Form | Liquid |
| Item Weight | 11.68 Ounces |
| Liquid Volume | 9.8 Fluid Ounces |
| Manufacturer | Pattern by Tracee Ellis Ross |
| Material Type Free | Mineral Oil Free |
| Number of Items | 1 |
| Other Special Features of the Product | Free of SLS or SLES, Includes a blend of glorious oils |
| Product Benefits | Hydrating |
| Recommended Uses For Product | Moisturizing |
| Scent | Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood. Scent Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood. See more |
| Scent Name | Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood. |
| Suitable Hair Color | All Hair Colors |
| UPC | 689973136840 810015150009 |
| Unit Count | 9.80 Fluid Ounces |
S**N
Hair is clean
Her products are always good. Leaves hair looking and feeling clean. Smells good too.
L**Z
A winner for sure
Pattern Beauty conditioner and shampoo and they're leaving conditioner actually leaves me and my daughter's hair very soft. Very manageable. I've tried a few brands. This is the best one. It's very moisturizing and so far seems to really be helping the health of our hair.
L**N
Great shampoo
This shampoo doesn’t lather up immediately, but rub your palms together for a while to create a rich lather. The scent is clean and vitamin-like.
M**A
Buy it
I recently got a Keratin treatment so I wsnted something hydrating, that would do the job but not strip off the Keratin. Smells so good, clean effectively,
C**D
Doesn’t take much
I have short hair but it only takes a little for a good wash. I like it because I don’t need conditioner. I can run my hand through my hair without tangling and that is the curly side. It does make your hair a little standupish almost a dry look after I blow dry it lightly, but it lays down after a few minutes . I do get an itchy scalp but can’t say for sure it is the shampoo. I will probably shop for another brand, but I would consider coming back. It is a price issue for me. No reason to be that expensive.
N**L
My go to shampoo!
I went natural maybe a month and a half ago, and I have been trying to nail down my routine since. After trials of a few shampoos, I realized that with my high-porosity 4C hair and with the hard water I’d been using while staying in another home, I needed a shampoo that was chelating, hydrating, and protected from hygral fatigue. This was the only one with EDTA, Aloe leaf, and coconut oil respectively, and it worked like an absolute charm! It made my hair feel so nice, almost shiny, and it moisturized and cleaned my hair simultaneously, while providing slip for detangling. 10/10 recommend
N**Y
Great product
It’s a great shampoo
B**A
Recommended for dry hair
I saw this product at my friend’s house and she raved about it. I was low on shampoo so I decided to try it. WOW! It was so gentle and nourishing. My hair loves it. I plan to buy the conditioner and maybe other products in this line.
Trustpilot
1 day ago
1 month ago