Book of Branding: a guide to creating brand identity for start-ups and beyond

A fanatastic book that delivers a detailed understanding of what goes into brand identity and balances it with real life case studies. I keep going back to it to refresh my knowledge and as a source of inspiration for projects. Thoroughly recommend and well worth your time!

A fantastic book for creative and inquisitive minds. If you want to learn about branding process, you couldn’t find a better guide with such an informative, interesting and visual content. It’s also beautifully designed book what makes it even more pleasant on the eye.I also highly recommend another two releases, Book of Ideas vol. 1 and 2, if you’re into graphic design and want to expand your knowledge and improve your skills, these are the winners!Thank you Radim and I’m looking forward to seeing more of your work!

Amazing book the case studies are brilliant. Highly recommend to designers or someone wanting to work with a deisgner on their brand has a read to understand the process. Only reason I took of a star of was my copy arrived with a cut across the beautiful cover as if done by a blade. Wanted to read now though and not wait for posting back and delivery of a new one so bit of tape will do.

As with Radim's other books, the concise way in which each point is written is fantastic at conveying the information, and details each step of the design process well, and includes a lot of the forgotten parts of the whole branding process. It's also interspersed with his own experiences, which helps reinforce the points made.There are a couple of bad client experiences he talks about and I think it's important to include these, as it helps to remind us all that the process isn't 100% flowers and sunshine, however most of the time it goes ok and can be a immensely satisfying payoff at the end of the process.Definitely recommend having this book on your shelf.

An honest and insightful journey into the exciting world of branding, this is arguably Radim's best book yet.'Book Of Branding' does well at breaking down the often complex and complicated task of branding, into bitesize,digestible chunks, that guides you through planning and pricing stages, right through to final delivery.Alongside the valuable knowledge and industry experience that's delivered within the 256 pages, it also looks brilliant. From the brightly coloured pages that will burn retinas, to the soft touch paper stocks with custom foiling - every element is considered, showcasing the level of effort and attention to detail that you can become accustomed to, with one of Radim's books.

Out of all the book on branding I've read, and I've read many, this book is the only one which actually tells you (from an industry perspective) what branding IS and what steps are needed from start to finish (does it ever really end?). The real value in this book is twofold - from the perspective of a 'soon to be' branding ninja - and also from the perspective of the entrepreneur ready to create the next big thing. This book will serve both by informing and educating so that there is absolutely no misunderstandings when it comes to what is required to execute a professional branding project. Written in a clear and concise way, the subject matter is clear and straight to the point and lacks unnecessary waffle . Bottom line, this book should be the starting point for anyone who wants to know what branding is.

I can't recommend this book enough. It’s the third in his series and offers brilliant advice for business owners and designers about how best to approach the process of brand identity and examples of best in class delivery.Another great thing is that the book is clearly laid out into detailed sections so it's easy to skip to areas that might be more relevant. There is also a useful definition of popular design/branding terms which is something you take for granted when speaking to clients.

This book is not what I expected. If you're looking for "a guide to creating brand identity," look elsewhere. If you're looking for a book that tells you what to expect when working with/for a branding agency, this book may be of value.It will likely help you understand what's involved with the brand creation process, but it doesn't offer any advice or insight into actually creating the branding.This book seems to be written to give to the authors prospective clients to get them on board. It gives no practical advice.For me (someone looking to build the branding of a company) this book was 0*, but it may have value to others looking to work with a branding agency so I'm giving it a generous 3*.-The book is laid out with the left page being text, and the right page being an image. This prevents the author from diving deep into any topic, as they can't elaborate a point for more than one page (basically 100 expanded bullet points rather than a book). It's also resulted in some filler text as it seems like they want to fill each left hand page.A handful of designs are nice, but my overwhelming and immediate thoughts are "I hate that," especially for the CGI 3D renders of random shapes/objects in a singular colour. The more I saw, the more disgust I felt at this sickly "art" style.If you have a feminine or wishy-washy product, the art designs might help inspire you. If you have a product that's aimed at men or is practical, there are no examples of suitable branding in this book.The book can be read in just a few hours, so even though it was a waste of time for me, it wasn't too much time.

The media could not be loaded.  El libro llegó sin plastico totalmente rayado y era para un regalo.

A good read on how a agency person as well as the startup owner must view brand building. Various steps on how a brand must be built are well explained.

Un libro fantástico, inspirador tanto en contenido como en cuanto a forma. Es un formato pequeño y muy llevadero, pero su contenido lo hace enorme. Un pequeño gran tesoro.

I've been reading a lot of text-heavy books lately, so this one is a breath of fresh air. The short sections provide a look into Brand Nu's branding process and the design examples are absolutely gorgeous to look through. On top of that, the stunning print job makes it an addition to any book shelf.

Partiamo dai dati tecnici che sono omessi nella scheda di vendita su Amazon: si tratta di un libretto in formato A5, ovvero 14,5 x 21cm di 256 pagine in totale, a colori in carta patinata opaca, rilegate in brossura. L'odore dell'inchiostro è nauseante e spero che si attenui abbastanza velocemente.In merito all'esposizione degli argomenti, è una carrellata di immagini (ricordiamoci sempre comunque il piccolo formato A5) raccolte in mini schede di massimo due/tre pagine con una breve e concisa descrizione sul progetto di immagine coordinata. Sinceramente dalle foto pubblicate mi aspettavo contenuti più interessanti, meglio articolati e soprattutto in un formato più consono per un libro di grafica.Entrerà ad ogni modo nella mia libreria ma, mi dispiace, non mi sento di consigliarlo come testo essenziale e degno di particolare nota.