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✨ Root cover-up that works as hard as you do!
COLOR WOW Root Cover Up is a temporary, water-resistant mineral powder that instantly conceals roots, grays, and thin spots without harsh chemicals. Its reflective pigments create a natural, multi-dimensional look that lasts until your next shampoo, making it perfect for busy professionals who want flawless hair between salon visits.







| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #1,539 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 5,948 Reviews |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Powder |
| Item Weight | 4.54 g |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW543 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1 Ounce |
C**.
Easy to blind Gray away
This is my second time buying this product. It’s great for getting you to that next hair appointment. You can control how dark how light and put it right where you want it. Washes out easily. Would recommend for helping blend those grays away.
K**K
Great product!
This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots.
F**A
Great for a shadow root effect
It’s a great product! Looks really natural and I use it like a shadow root effect. I get my roots / blonde gloss touched up every 5 weeks but that last week or so can be rough when the grays come back. I bought the medium brown and it works perfectly for my roots to maintain that pretty gradient. You may find that you need to smudge a bit with your finger but it’s not a big deal. It also seems to be water and sweat resistant but still washes right out on wash day.
J**D
Coverage of grays at hairline
I've used this a few times. It does cover the gray but sometimes I have a big brown mark. You have to "blot" on so if your hairline may have been sparse in an area you may see blot. Not sure i would buy again
M**O
Worth the price, really covers bald spot without looking heavy, not messy.
Excellent -- covers gray and bald spots. Does not come off unless washed with shampoo or soap, will not run. If you put too much, just the excess off with tissue or those make up removing cloths (dry).
M**L
Great Coverage...Quick and Easy
Great product for root coverup between colorings. Quick, easy, and good coverage. It stays until my next washing (2-3 days for me).
C**L
Natural looking, Medium Brown, scalp cover and gray roots cover
I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).
M**R
It's ok but it's better than the spray kind
It does the job like any other gray cover stuff does when you are lazy and don't dye your grays because you work as a nurse and just dont feel like it because you are tired and old now and don't care but kind of still do. Anyway....Your hair still feels kind of gross like the spray but you kind of look better. I like that I don't have to have circles because the spray takes off like a rocket then it takes 3 hours to rub off or you look like you are wearing a wig. The spray stuff is a nightmare sometimes. You do need to keep going over it. I tried it a little damp and it worked better. It's good for filling in your scalp a little with a ponytail or bun instead of eyeshadow too. Overall, I prefer this and would buy again. You get enough to probably last 5 years so it's worth the price.
A**A
Tolles Produkt
Super deckend, würde ich wiederkaufen, Verpackung top.
C**N
Génial!
Aide vraiment entre deux colorations. Je recommande
H**D
The Best Root Cover-Up I’ve Tried
This Root Cover Up in Medium Brown is my absolute go-to for covering roots. It blends seamlessly with my hair color and looks completely natural - no harsh lines or obvious patches. What I really appreciate is that it doesn’t change the texture of my hair. It doesn’t feel sticky, heavy, or stiff, and it doesn’t make my hair look dull. It just looks like my natural color. It’s quick, easy to apply, and perfect for stretching time between appointments. I always keep this on hand - highly recommend!
A**A
Muy bien
Definitivamente este producto es un milagro, cumple perfectamente con lo que promete, yo creo que por eso su nombre Wow con este producto
V**R
Ravie
je suis très satisfaite , la poudre est bien pigmentée et tient bien sur le cheveux. Appliquer mèche par mèche, il faut bien tendre la mèche, la plaquer contre le cuir chevelu et étirer la poudre avec le pinceau. Parfait permet d'attendre un peu entre 2 visites chez le coiffeur, les racines sont dissimulées.La couleur est fidèle à la photo. J'ai beaucoup de mèches blondes et j'ai pris le brun moyen pour mes racines sur les conseils de ma coiffeuse et je ne regrette pas. En plus contrairement au produit en bombe,qui colle les cheveux , avec ce produit les cheveux reste souple. je recommande ce produit
Trustpilot
2 weeks ago
5 days ago