---
product_id: 11012778
title: "The Risk-Driven Business Model: Four Questions That Will Define Your Company Hardcover – July 8, 2014"
brand: "karan girotraserguei netessine"
price: "RM176"
currency: MYR
in_stock: true
reviews_count: 9
url: https://www.desertcart.com.my/products/11012778-the-risk-driven-business-model-four-questions-that-will-define
store_origin: MY
region: Malaysia
---

# The Risk-Driven Business Model: Four Questions That Will Define Your Company Hardcover – July 8, 2014

**Brand:** karan girotraserguei netessine
**Price:** RM176
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Risk-Driven Business Model: Four Questions That Will Define Your Company Hardcover – July 8, 2014 by karan girotraserguei netessine
- **How much does it cost?** RM176 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/11012778-the-risk-driven-business-model-four-questions-that-will-define)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Building a Framework for Understanding Business Model Innovation
  

*by R***Y on Reviewed in the United States on July 16, 2014*

"The Risk Driven Business Model" is focused on something called "business model innovation."  In the authors' own words, this is not innovation in the product-oriented sense: they state that business model innovation delivers existing products based on existing technologies to existing markets.  Rather, business model innovation is all about changing the way that business is performed--in other words, competing with the same basic product in the same market but with an entirely new underlying business model.  Two classic examples of business model innovation given by the authors are Toyota and Zipcar: Toyota's lean production system revolutionized the automotive industry by focusing on the way cars are manufactured and distributed, and Zipcar's way of renting cars by the hour instead of by the day upended the rental car industry.While maybe not as sexy as "traditional" technological or product focused innovation, business model innovation has a lot going for it, as the authors of this book point out with tons of very convincing examples.  There's not a lot of uncertainty: the market already exists and you know the key players.  It's easy to transfer a business model innovation from one industry to another (witness how nearly every manufacturing facility now uses elements of Toyota's production system) than to transfer a technological or product innovation.  Once an innovative business model has been established, it's hard for competitors to copy or steal it, since it is often largely internal to the company.  And most importantly, it is not nearly as difficult or random as the process of technological innovation: it may only require small changes in the way things are typically done to completely upend a business model.Even if you've never heard the term, we've all seen business model innovations in our daily lives before, ranging from Toyota to, yes, Amazon.com, but what this book does extremely well is structure and explain exactly how they work.  Dividing up types of business model innovations into four categories based on changes to the decisions a firm makes--changes in what decisions are made, when they are made, who makes them, and why they are made--is a very intuitive classification scheme.  The authors provide a simple but very powerful framework for using these categories of decisions to map out your current business model, find its inefficiencies, and innovate on the business model by changing the way decisions are made in the business.I have no doubt that this framework is going to prove extremely popular with entrepreneurs and established companies alike.  It's a fresh and interesting way of thinking systematically about how to improve a business, based on decades of case studies.  In some ways, this book is a complement and a counterpoint to the classic 
  
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business







  
  
     by Clayton Christensen, focusing on an entirely different kind of innovation: not the exciting, but very rare, once-in-a-generation innovation in the technological space that may arise an industry, but the much more frequent (and potentially more important) every day innovation that occurs in the way that business gets done.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Innovative thinking about innovation beyond opinions and claims.
  

*by S***S on Reviewed in the United States on July 31, 2014*

Innovation is an overly used and abused concept. In that regard, many books claim discussions, contributions and insights on innovation that when one delves a bit under the surface they get disappointed to find out that the presented arguments are shallow and rather ad-hoc opinions. Two reasons for this persistent phenomenon especially in management books: lack of a well-thought out comprehensive framework, but also lack of well researched cases that support the authors' argument.Reading Girotra's and Netessine's book you realize what a good analysis (based on research) and a robust framework look like! Their cases are very well developed and they are extremely helpful in building up intuition as to what BMI is and moreover, how managers can benefit from it. I have first hand experience on the educational value of their cases since I have taught several of them in my Executive Education programs either at the Judge Business School of the University of Cambridge (where I currently reside), or at the Huang Executive Education Center of the Georgia Institute of Technology where I used to be a Professor of Technology and Management.What I think, though, is the most valuable take away from their book is the following: the realization that innovation is something broader than engineering designs and product features. Something less cryptic and at the same time more powerful. Innovation happens on the way we conduct business, and it is usually this type of innovation that brings the highest "bang for the buck"! Take for example the case of Zara: you "walk" senior executives through it, and then you ask them a simple question... Is this innovation? I have done this simple Q&A so often and it still amazes me how difficult to figure out that this is innovation, and a very rewarding type of it. 'The Risk-Driven Business Model' helps the readers to grasp this very fundamental insight: innovation can happen on the way we do business, and understanding how to do it is not a difficult task. Actually, it is a simpler than one thinks, and the book gets across a process for doing it.There is no question in my mind about this book turning into a bestseller. The good news is that this will not be another hot-air bestseller, but a successful translation of rigorous academic research into tangible, actionable insights! Given that, this book holds promise to turn into a classic. Well done Karan and Serguei!Overall,

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Four Stars
  

*by M***E on Reviewed in the United States on July 25, 2016*

Excellent Book. Very Insightful!

## Frequently Bought Together

- The Risk-Driven: Business Model
- The Goal: A Process of Ongoing Improvement

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*Last updated: 2026-01-27*