HOT TOOLS Pro Artist Black Gold Ionic 1 Inch Flat Iron - Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles

I am SO glad I decided to purchase this flat iron! It exceeded my expectations.I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new.Note: I mainly use my flat iron to curl my hair, not straighten.No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me.After seeing this one by Hot Tools, and seeing the great reviews...I went with it.Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs.The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base.This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG!Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature.The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used.In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful.This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls.The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now.So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.

I just got this on Prime Day and it was kind of an impulse buy. I needed a new hair dryer and thought I might as well replace my straightener that I've had for like 3 years. I used it for the first time this morning and am so mad with myself that I didn't replace my straightener sooner!- fast to heat up- I have long hair that's fine - this worked well and didn't flatten my hair if that makes sense. Just straightened. I was almost hesitant to straighten with my old one because my hair loses so much volume when I do. Not the case here!- Does great for adding subtle movement, I never really have time for a blowout or the skill to do it well, so I used to add in waves/ loose curls but my straightener was pretty wide before. The shape of this one, while slimmer, does amazing at subtly shaping layers and face framing pieces.- speaking of face framing pieces, the old wide straightener ended up making them lay weird. This one does not.- the round exterior shape really helps it glide through my hair, no chatter marks or resistance and the plates are smooth too. I'm sure it'd do well with tighter curls- my hair doesn't feel fried or dry afterward - just smoother.- affordable to boot.

Great quality! My favorite straightener that I’ve ever had and I’ve had it for a year now and it still works just like it did the first use! It doesn’t burn my hair (I keep it on a low temp setting) but it also straightens my best friends hair and her hair is spiral curly like I mean perm curly and it’s as thick as a lions mane! lol she always asks me to bring it over for her to use bc it’s the easiest for her to use. She does use the high temp though for her hair! If you’re considering it but you’re worried, I promise you won’t regret it. It does not pull your hair either. It’s a very smooth glide.

This Hot Tools flat iron exceeded all my expectations! It heats up super fast and glides through my hair effortlessly, leaving it smooth, shiny, and frizz-free in just one pass. I use it both for straightening and creating soft waves, and it works beautifully for both styles.The temperature settings are easy to adjust, and the cord is long and swivel-friendly—perfect for professional use or styling at home. I also love how lightweight it is, which makes it comfortable to use even for longer styling sessions.As someone who works in the beauty industry, I’ve tried many flat irons, and this one definitely stands out for its quality and performance.✅ What I love:Heats up quickly and evenlyLeaves hair shiny and smoothLightweight and easy to handleGreat for both straightening and curlingProfessional resultsHighly recommend it to anyone looking for a reliable, high-quality styling tool!

I've used a variety of irons for the last thirty-plus years, and this is THE BEST iron I have every used. It's got great heat and a easy-to-use dial to select the amount of heat you need. I need over 400 degrees for my hair and, on my previous irons, it would take four or five minutes to heat up. Not this one. It goes from zero to 435 degrees in under a minute. Amazing. And it's so smooth, it just glides over my hair. There's never a snag. I get a sleek press that leaves my hair stick-straight. I'm so pleased with it, I'm ordering another one to have as my back-up. I might order two, just to make sure I'm never without one of these irons.

Very nice blades, heats quickly, long cord, automatic turnoff. My only complaint is that the temperature control is easily changed due to its location.

I have fairly curly and thick hair that I straighten every day. I have tried all kinds of straighteners throughout many years and this has been my favorite hands down! Heats quickly, keeps hair smooth and easy to use for curling if desired. Very much worth the money! Better than the high end brand straighteners I’ve owned!