Is Natural Instincts permanent?

Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

Does Natural Instincts hair color cover gray hair?

Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

Should I apply Natural Instincts to dry or damp hair?

Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

Will Natural Instincts damage my hair?

No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?

Yes, do a strand test before coloring your whole head to ensure you have the timing down.

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✨ Glow up your hair game with gentle, radiant color! 🌟

NO COMMITMENT COLOR - Demi-permanent formula fades gradually, ideal for experimenting
COMPLETE AT HOME KIT - Includes color cream, activator, conditioner, gloves & instructions for effortless use
VEGAN CONDITIONING - Nourish your hair with Coconut Oil and Aloe for smooth, healthy locks
ZERO AMMONIA FORMULA - Gentle on hair and scalp, perfect for sensitive users
RADIANT GLOSSY SHINE - Achieve salon-worthy shine with every application

Clairol Natural Instincts Demi-Permanent Hair Dye offers a zero ammonia, vegan formula enriched with Coconut Oil and Aloe to condition and protect hair while delivering rich, radiant color. Available in 37 shades, this gentle demi-permanent dye blurs grays and fades gradually, providing a no-commitment, salon-quality color experience at home.