iroiroPremium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)

It works! I did a test strip as soon as I got it. My hair is naturally light brown, but I have some grown out light to medium blonde highlights. I left the product on for about an hour, undiluted, to see how it'd take before doing more and possibly fudging up my hair.This is a semi permanent colour, which means there is no developer to open the cuticle and deposit the dye, so it essentially is just coating your strands like conditioner would. If you have previously bleached or highlighted hair, it will have some porosity making it more likely the hair will take up the colour. If you're doing this on virgin hair, i.e. the cuticle is fully intact and not porous, this will likely fade quickly if it takes at all, because it's basically just slipping off like conditioner.Since this is a lavender purple, your hair needs to be lighter to see results. Think about it like a purple highlighter on paper. It'll show up really well if the paper is white, but not at all if the paper is black.If your hair isn't white or light blonde, remember to consider the colour wheel when applying. Purple is across from yellow, so applying this to yellow or orange hair is likely to just cancel out and create a sort of muddy brown colour.As far as the product itself, it works if you keep the above criteria in mind. It's conditioning, not drying, and has a really sweet sort of grapey scent. Can't comment on how it will fade just yet, but as with all semi permanent colours, that will depend on how much your hair grabbed onto it.

My friend introduced me to this hair dye and it’s the only brand I use now! They have such a great selection of colors and I find them to be very vibrant and long-lasting. The cream is really easy to work with and smells fantastic!

I have had ombre hair for a long time and got sick of paying money to keep up with the blonde or drying out my ends from the expensive purple shampoo it takes to keep the brassy tones out. I came across this product and finally felt hope for my neglected hair! The product smells great and works even better. I didn't have any gloves and was super hesitant to use my hands as I didn't want purple hands all week, but with as strong as this product holds on hair, I was shocked to see how much it didn't leave a stain on my hands (after washing them only twice). Though the product does boast for lavender results, I believe my electric purple strands were due to me leaving the dye in for much longer than advised. After only a few washes my hair blended all in to a lovely lavender. Overall I love this product and I am ordering it again because consistent washing has now left it a pale lavender with silver streaks. This doesn't bother me at all as it is so much better than brassy blonde.If you want to the lavender purple, follow the directions. If you are looking for a more vibrant purple or even want dimension with more purple tones than just lavender, leave different strands on for longer amounts of time. Highly recommend this product!!! Placing my second order now :)

I'm always on the look out for a pastel purple that won't fade to pink after a few weeks. I saw this one advertised as "pale lavender" and I was intrigued. In my mind, lavender being a grayish or smoky pale purple. tl;dr but it's just a regular pastel purple that would have faded to pink if I hadn't manually added a ton of gray to it.The scent and ease of use is all fine and normal. This is a tint, not a dye, so you essentially just apply it to freshly bleached hair, and as long as you make sure you're evenly covering, it's almost foolproof.You MUST have bleached your hair. I don't care how "naturally blonde" it flatters your ego to think you or your child are. If you haven't bleached as light as you can, except mediocre-to-no results. This is on YOU, not the product.My major complaint, and the reason I wouldn't bother to buy again, is that I get about half the amount of tint as Arctic Fox, for almost the same price. And if I'm not getting any kind of better color, then obviously there's no point.As it happens, I had the forethought to buy a bottle of Arctic Fox silver to supplement, because looking at the ounces I'd get with this product, I suspected I wouldn't have enough to tint my whole head (correctly). I used all of this product, and about 3/4 of the Arctic Fox bottle. You can see the results in the last photo. I'm pleased enough with the result, but that's ONLY because I mixed a ton of gray in. I left one strip of my bangs this color alone, no gray, just to see how it would fade, and a few weeks later, that strip is a much brighter pink, whereas the rest of my hair is pretty much gray with no purple.So, bottom line, if you want just a normal pastel purple that will likely fade to pale pink before it dies off (dyes off?), this is a fine tint for that. If you wanted something cooler that would fade to silver or gray, this is not that. Also, you can get an almost identical result from Arctic Fox "Girls Night" for essentially half the price, so... why wouldn't you?

Doesn’t smell terrible and easy to apply but not very pigmented

I have gray hair so adding this color yo my hair is perfect for me. I am 54 and get compliments everywhere I go. It fades either no fade lines like you get with dyed permanent hair color. This is my favorite color and I have done thus color fir a year now

This is my fav lavender dye. It doesn’t fade to blue or pink. It goes on bright but is perfect after one wash. Downside - it fades SO fast I might look for something that lasts longer :( just so hard to find this shade

Easy to use but the color does not stay. Tried more than once and for even longer than the container suggested. It just washed out almost completely. Never had this issue with any other hair color products before. Disappointing.