✨ Shine bright, stay bold with every wash!
Ion Cool Blonde Shampoo is a vegan, clean beauty formula designed to brighten and tone white, silver, and blonde color-treated hair by eliminating brassiness and yellowing while balancing moisture and enhancing shine.
A**R
Great for light blonde hair
This works great for very blonde highlighted hair that doesn’t have a toner or color already. It add a baby beige blonde color. Have to let it set on top of hair for 5 minutes or so. Toners always look muddy to in my hair. This shampoo gives me that beautiful baby light blonde color. Takes yellow out. Doesn’t look to ash either. I love it. Conditioner is great too!
C**E
Great Product
Good packaging. Product leaves my hair soft and shiny, does not leave purple haze. I recommend and will purchase this again.
A**R
great shampoo
I have found this product to do the best job on my silver/gray hair.
L**S
Great blonde shampoo!
Great brightening shampoo! Highly recommended ♡
A**R
The besttt
Does not turn my hair immediately grey. Best one I’ve used and have been using it for over three years now. Seriously need to get this one.
J**N
Excellent Shampoo for White-Haired Folks
I am a 71 year-old man lucky enough to still have a full head of natural white hair and over the years I have been able to dodge the occasional yellowing tinges by using ION Cool Blonde Shampoo regularly, but no more than twice a week, and my hair keeps its shine and always looks healthy. This shampoo is a very good value because, for me, I only have to use about a nickle-size portion of the shampoo to completely wash my hair. I highly recommend this shampoo!
M**Z
It is very good
I like it
C**Y
Product great. Damaged in box
Product arrived with lid broken and blue shampoo spilled in box. Got through the plastic wrap inside the box. Kept it anyway and used old cap I had. Otherwise product is always great
