Where is Tide manufactured?

Our Tide Powder will either be made in August, GA or Alexandria, LA. The Tide Team

The Title and the box in the picture don't say this is HE detergent but the product description does. Is it HE or regular?

Hello Leigh, The front and both sides of this box of Tide has a blue circle with an HE inclosed. On the left hand side of box it says this mark means it is ok for High Efficiency machines. Hover your cursor over the box of Tide on its description page...it will magnify the image and you should be able to see the HE in a circle. Hope this helps!

Can I use cold water?

I almost always use cold water. Works great.

Box states 102 loads but what size load,? - 1 scoop sml, 3 scoops med, 5 scoops large load-makes no sense!

The 102 loads listed on the package refers to regular loads. The Tide Team

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⚡ TidePowder: The fast lane to spotless, sustainable laundry!

7 DAY STAIN ERASER - Powerfully removes stains up to a week old, keeping your wardrobe flawless.
ECO SMART CERTIFIED - GreenCircle Certified for energy savings, so you clean smarter and greener.
HE TURBO TECHNOLOGY - Delivers superior cleaning in quick cycles, saving you time without compromise.
ACTI LIFT CRYSTAL BOOST - Enhanced cleaning action that penetrates deep for a pristine wash every time.
MACHINE APPROVED FORMULA - Optimized for both regular and high-efficiency washers, trusted by manufacturers.

TidePowder Laundry Detergent Original (143 oz) combines Acti-Lift Crystals and HE Turbo Technology to remove tough stains—even those up to 7 days old—while being optimized for both regular and high-efficiency machines. As America's #1 detergent brand, it’s GreenCircle Certified for energy savings, delivering powerful, eco-conscious cleaning in every load.

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