Is this brand cruelty free?

Yes it is! They've been a vegan company for many years, if not always.

What are the ingredients?

Here are the ingredients as listed on the bottle: Water/Aqua/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Fragrance/Parfum, PEG-40 Hydrogenated Castor Oil, Cetrimonium Chloride, Ethoxydiglycol, Disodium Pyrophosphate, Methylparaben, Oxyquinoline Sulfate, Dimethicone, Phosphoric Acid, Glyceryl Stearate, Polysorbate 60, Cellulose Gum, Glycerin, Sorbitan Laurate, Silica, Benzoic Acid, Triticum Vulgare (Wheat) Gluten.

What is the percentage of hydrogen peroxide?

I threw it away! It made my skin break out...Goldwel'ls Top Chic is what I use now, with no break outs.

new to this. how is this used? with another brands color? lightening action? can you explain developer

Developer is used with either hair bleaching powder or liquid hair color. You mix it according to the liquid hair color or bleach directions.

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🧴 Elevate your color game—comfort and care in every drop!

COMFORT FIRST - Light, refreshing fragrance enhances your salon experience without overpowering
NOURISHING BOOST - Enriched with wheat germ protein to strengthen and hydrate scalp
PROFESSIONAL GRADE - Trusted 8-ounce size for consistent, salon-quality results at home or work
SCALP SAFE FORMULA - Ionic buffers and conditioning proteins soothe and protect sensitive skin
GENTLE YET POWERFUL - 20 Volume Creme Developer delivers optimal lift without irritation

This 8-ounce Ion Sensitive Scalp 20 Volume Creme Developer combines a gentle, scalp-friendly formula with ionic buffers and nourishing wheat germ protein to provide effective hair lift while protecting and conditioning sensitive scalps. Its light fragrance and professional-grade strength make it ideal for those seeking salon-quality results with enhanced comfort.