Could you please clarify the % of hydroxyapatite? it says “11% hap (6% nano-hap)”, does it mean it is only 6% nano only or 6%nano hap + 4%micro hap??

The toothpaste contains 11% total hydroxyapatite. This breaks down to 6% nano-hydroxyapatite (we use a patented form that has been proven in clinical trials) and then 5% straight hydroxyapatite. The straight hydroxyapatite is included to assist in supplying your saliva with this ingredient for further mineralization. It also provides an effective transport medium for the NHA.

Is this a natural source of 𝗛𝗬𝗗𝗥𝗢𝗫𝗬𝗔𝗣𝗔𝗧𝗜𝗧𝗘

Hydroxyapatite is natural, and provides a natural source of mineralization for your teeth. Nano-hydroxyapatite, while naturally source, must be formulated in a lab in order to get the properly sized and minute particles that will easily remineralize your enamel. No artificial chemicals are added but it is formulated.

Is this toothpaste ment to smell and taste like deep heat?

Hello, as both products have wintergreen (although very different formulations) there will be a resemblance in smell. It would be hard to comment on taste, as ingesting Deep Heat, is not a good idea. We have several new flavors launching in the very near future, so if wintergreen is not your favorite flavor we have several more in the pipeline for you.

Yes indeed, our toothpaste is completely gluten free

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🦷 Elevate your smile with science-backed enamel repair — because your teeth deserve the best!

FLUORIDE FREE FILLER FREE - No glycerin or cheap fillers to block calcium absorption or attract plaque
GENTLE YET EFFECTIVE FORMULA - Low RDA of 87 and neutral pH (7.2-7.4) protect sensitive teeth without harsh abrasives
CLINICALLY PROVEN ENAMEL REPAIR - 11% bioavailable hydroxyapatite penetrates and rebuilds enamel from within
VEGAN CLEAN POTENT INGREDIENTS - Xylitol anti-cavity, organic aloe, sea salt, and free from SLS, petroleum, gluten, soy, dairy
HOLISTIC DENTIST BACKED INNOVATION - 7+ years of research by a top holistic dentist using biomimetic healing principles

This premium fluoride-free toothpaste harnesses an 11% concentration of clinically tested nano and non-nano hydroxyapatite to remineralize and strengthen enamel while soothing sensitivity. Formulated by a leading holistic dentist in the USA, it avoids glycerin and fillers that hinder calcium absorption, offering a low-abrasivity, pH-balanced, vegan-friendly solution enriched with xylitol and organic aloe for comprehensive oral health.