","image":["https://m.media-amazon.com/images/I/31abwZ1BotL.jpg","https://m.media-amazon.com/images/I/41vWV67oMbL.jpg","https://m.media-amazon.com/images/I/41ruyhV0ReL.jpg","https://m.media-amazon.com/images/I/41-BdhPDzFL.jpg","https://m.media-amazon.com/images/I/61xEmvtINfL.jpg","https://m.media-amazon.com/images/I/711mA577b0L.jpg","https://m.media-amazon.com/images/I/71VGe4eJKmL.jpg","https://m.media-amazon.com/images/I/61nw9zOdyCL.jpg"],"offers":{"@type":"Offer","priceCurrency":"MYR","price":"268.17","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":29,"maxValue":29,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***S"},"datePublished":"26 November 2023","name":"Match it with the same brand of bleach powder","reviewBody":"Double-process platinum woes - I have dark brown hair, greying in an inexplicable pattern I don't enjoy, which I bleach to pale yellow and then tone to as pale a silver colour as I can manage. This is seriously not easy to do. My hair matches the rest of me for stubbornness - it resists, and pulls red like a runaway fire truck. I recently started using the matching bleach powder to this brand, because it has added bond reinforcement properties and I thought it might help prevent some of the breakage I inevitably experience. But I had been using a different developer with it just because I had plenty left in the bottle. This was a 30 vol developer, a good brand but that strength is not really recommended for on-scalp applications, and I had to keep the mixture on there for the full development time to get anywhere near the pale yellow I need. I noticed when I used that combination, though, that bond reinforcement action was noticeable - the hair did emerge from the process in much better condition than with my previous bleach powder.Well, a few days ago I received some new toner that has a bit of extra lift in it. The instructions for the new toner suggested that I'd need a 20 vol developer to get the elusive nice silvery white I'm looking for. So, having been impressed by the Schwarzkopf Blond Me bleach powder, I went ahead and bought this developer. And I decided to give it a go with the matching bleach powder to prelighten the regrowth, before applying the toner.This has turned out be be a bit of a game changer! It seems that using the matching pair together has enabled me to go from a 30 vol down to a 20 vol developer when bleaching the roots, and still achieve a pale yellow that is actually paler than what I was getting before. Also, my scalp was much happier about the process. (Well, d'uh. Of course!)Manufacturers do always recommend that you use the matching bleach and developer but I had assumed this was just because of course they want to sell you more stuff. Now I am not so sure about that. It seems that chemically they may just work better together. The hair is a nice silvery white now and neither dull nor crispy-fried - the condition of both hair and scalp is much improved, even despite having to use a 20 vol with the toner for another 20 minutes as well. I'm a happy (and very pale) bunny who has been receiving compliments about how fresh and healthy I'm looking. Illusion achieved. Highly recommend this developer with it's partner and will buy again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***."},"datePublished":"15 December 2024","name":"Amazing","reviewBody":"Amazing product, I normally lighten with 30vol but seen loads of people saying this is the way to go so gave it a go, fantastic! Used along side blonde me bleach. So gentle and lightens brilliantly."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"11 March 2025","name":"Perfect","reviewBody":"Perfect, Perfect, Perfect (3 times for emphasis)"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"14 May 2025","name":"The Best Bleach","reviewBody":"The best bleach combo I've ever used! Lightened up my ends so nicely with BlondMe powder bleach. Followed with the BlondMe Ice toner + lift afterwards and it left my hair looking really bright and alot more even. My hair still feels good and hasn't gone like chewing gum on the ends which is aaaamazing! Highly recommend"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"G***T"},"datePublished":"25 November 2024","name":"Really good product","reviewBody":"It actually bleach my black gaur to blond really well! Good shopping experience;)"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***Y"},"datePublished":"26 March 2025","name":"Perfect for use with toner","reviewBody":"Best developer for protecting your hair, stunning bottle/packaging. 7vol perfect for Blondeme toner"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"24 April 2025","name":"Recommended","reviewBody":"Recommended"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"29 April 2024","name":"very thick","reviewBody":"if it was a thinner consistency it would be amazing. very think and feels a bit heavy, but it performs good."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.875,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"I have the blonde me bond enforcing lightener ( with ni English instructions), do i need this product as well? Hiw do i use them together? Thanks","acceptedAnswer":{"@type":"Answer","text":"You can use it with any wella bleach or hair colour"}},{"@type":"Question","name":"Can I use this to go from platinum blonde to brunette/black","acceptedAnswer":{"@type":"Answer","text":"I am not sure if I understand you question correctly. This product is an oxidizer so it is not recommended to use it for darkening your hair.\n\nHowever if you would like to go from brunett/black into platinum blonde I would highly recomend you to contact a hairdresser before buying any oxidizer because while changing the color of your hair, the last thing you want to achieve is burning them. Hairdresser should check the condiction of your hair and recommend you best prefered volume of oxidizer percentage that would gradually light up your hair color without damaging your hair health."}},{"@type":"Question","name":"I have very stubborn dark brown hair and usually have to use a 40% Vol which kills my hair. Would the 30% give enough lift to platinum tone?","acceptedAnswer":{"@type":"Answer","text":"I have dark brown hair and I love this product. For platinum I use 30% however I do the bleaching in two goes, plus use toner. I used other products before but this lifts much better and the hair quality stays better. With the Kerastase milk its a winner :)"}},{"@type":"Question","name":"Can this be used with any toner ?","acceptedAnswer":{"@type":"Answer","text":"You will need the 2% 7vol bottle for a toner 6% is far to strong and used for bleaching and lifting the hair not depositing tone."}}]}]}