Why has the price skyrocketed over the last 6 months? $20 is an awful lot for Shampoo!

Made in Montreal, Canada Cost of importing during COVID pandemic. It is also one of the few products that people with allergies to fragrance can use.

Is this product gluten-free?

To the best of my knowledge there is no wheat in this shampoo; however, I cannot confirm that this product is gluten-free.

Is it safe for colored hair?

I noticed that it pulled my toner out a little but not anymore than any other shampoo. I love this stuff. It’s non toxic and smells lovely. Just shampoo and condition with cool water. That will keep you cuticle closed and conserve your color(:

The men's bottle says its shampoo and body wash - can this one be used as body wash as well?

No, but we also sell the body wash from Attitude as well. The bottle looks similar to the shampoo also.

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💧 Elevate your hair care ritual with clean, lush hydration!

SENSORY ESCAPE - Tropical coconut & wild berries fragrance transforms your shower into a mini getaway.
PROTEIN INFUSED SHINE - Quinoa and jojoba proteins deliver lasting moisture and silky smoothness.
VEGAN ETHICAL BEAUTY - 100% vegan, plant-based, and dermatologically tested for conscious self-care.
NATURE POWERED HYDRATION - 97% natural origin formula revitalizes dry, damaged hair gently.
CERTIFIED CLEAN CONFIDENCE - EWG VERIFIED ensures every wash is safe and toxin-free.

ATTITUDE Moisture Rich Hair Shampoo is a 16 fl oz vegan, plant-based formula designed for dry and damaged hair. EWG VERIFIED and made with 97% naturally derived ingredients like quinoa and jojoba proteins, it deeply hydrates and strengthens hair while delivering a refreshing coconut and wild berries scent. Free from silicones and harsh sulfates, it offers a clean, ethical, and effective hair care experience.