The latest buzz in the beauty industry is the Coppola Keratin treatment. It was recently showcased on "The View" as a great new keratin based solution to smooth dry, frizzy or curly hair.Why your strands will love it: Mend damaged hair while shielding against future heat damage and color dry out. Rehydrates and restores damaged follicles while providing an overall moisturizing experience to quickly and effectively smooth frizz.