I have use this for years and never found it to be itchy

how to mix and apply soft sheen dark and natural

Its easy, but depends on if you want to use it on your hair or mustache is the key:) I use it for my mustache so I use very little and it last for months. Pour in the Dye 1st, small amount then the other white liquid and wait for it to change to dark grey or Black, don't keep it on to long, u will know ;)

Will this work on a white guy? i am formerly dark brunette but i have to do multiple applications with j4m darkest brown to a proper look.

Thank you for your interest in Soft Sheen Carson Dark & Natural Hair Color For Men. Our products can be used regardless of gender or ethnicity. Please visit our website for more information about our products.

How many applications in one pack

It really depends on how much hair you have and how often you shampoo your hair. Because I apply the product after each haircut I get four applications per kit, but my hair is very short.

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🖤 5 Minutes to Jet Black Perfection—Own Your Look, Own Your Time

LONG LASTING IMPACT - Enjoy up to 6 weeks of vibrant, fade-resistant color that keeps you looking sharp.
FAST TRACK CONFIDENCE - Achieve natural gray coverage in just 5 minutes—because your time is valuable.
EFFORTLESS APPLICATION - Drip-free, shampoo-in formula makes coloring easy and mess-free.
NOURISH WHILE YOU COLOR - Moisture-rich formula with aloe vera and honey locks in softness and health.
TAILORED FOR MEN OF COLOR - Specifically designed to meet the unique grooming needs of Black men.

SoftSheenCarson Dark & Natural Hair Color for Men delivers fast, natural-looking gray coverage in just 5 minutes with a gentle, ammonia-free formula enriched with aloe vera and honey. Designed specifically for Black men, this shampoo-in permanent dye offers a drip-free application and long-lasting color for up to 6 weeks, keeping hair soft, healthy, and confidently vibrant.