WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation

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As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an Amazon 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.

Testing business ideas thoroughly before fully executing them helps to reduce risk and uncertainty. This book presents around 40 testing tools you can use to discover not only whether your general direction is right but also validate whether the direction you have taken is right. The cost, setup time, run time, evidence strength, capabilities and requirements of all testing tools/experiments are discussed in gist to help you evaluate if the tools are suitable to your needs.

This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk. What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas. If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it. If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.

I bought this back in 2019. I pretty much have all the books from the Strategyzer team. At the time, a number of the experiments mentioned in the book made sense in theory. Today however, there’s an amazing opportunity to actually perform these experiments and get feedback from your potential customers. AI is reducing the amount of time & effort it takes to build digital products. The real hardwork now begins in getting user attention, engagement and feedback about your ideas. I’m actually looking forward to trying out some of these experiments for ideas I have in the backlog so this will come in handy as a manual. Highly Recommend.