What is the difference between the "advanced therapy" vs the "gold label" I'm confused.

I found out directly from Purador. The Advanced Therapy is identical to the Gold except for three items: 1. It has two additional ingredients for scalp itching including zinc. 2. There is 50% more DHT blocker. So in short, unless you have allergies to the added ingredients, think of Advanced Therapy as Gold Plus.

Why is this product better than the gold/blue label shampoo? All the reviews lately for the other products seems pretty poor

I have been using this brand and bottle for a few years now. They have changed the formula 3 times during that period. Compared to their other products this shampoo does a good job at maintaining thickness. I don't know how well it's actually working for preventing hair loss but add fat as making my head and scalp better it has been great. I have no dandruff or itching problems anymore.

is this shampoo safe for color?

I must be honest...I have only used it once so far and I don't color my hair. Maybe it's just me, but it left my hair a little "too" squeaky clean after two washes, leaving it dry, not good for color treated hair. Next time I will use less and wash it just once. However, after this is gone, I will probably go back to my much preferred Argon Oil shampoo and conditioner! Less expensive and leaves hair in better condition, and great for color treated hair! Good luck!

Blue bottles are better or this one. This has advanced system and premium oils. Need help regrow hair and stop hair loss, please help :(

This is the one I purchased because it seemed to have all the ingredients I needed to regrow hair and stop hair loss. I did not consider the others because this one said advanced system and premium oils which I feel my hair needs because its thinning. This is the first time I am using this product. I got it a few days ago and the fragrance was heavenly. I am pleased with the softness of my hair as well. I will have to wait until perhaps the shampoo and conditioner are 3/4 way before I see hair regrowth or I may get results before. I wait to see a thicker head of hair.

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🌿 Unlock your hair’s full potential—because thinning is so last season!

ORGANIC GENTLE DAILY CARE - Sulfate- and paraben-free with organic argan, vitamin E, and tea tree oils for a scalp-friendly, nourishing cleanse.
VERSATILE FOR ALL HAIR TYPES - Perfect for daily use, color-treated, dry, or damaged hair—boosting scalp health and restoring natural shine.
CLINICALLY PROVEN HAIR REVIVAL - Scientifically tested to visibly reduce thinning and amplify hair volume for that enviable fuller look.
POWER PACKED DHT BLOCKER BLEND - Exclusive 17-ingredient formula with biotin, nettle, and black cumin seed oil to protect and strengthen every strand.
ALOE VERA BASE FOR ULTIMATE PURITY - Uses an organic aloe vera base instead of water, ensuring a clean, cruelty-free, and deeply hydrating hair care experience.

PURA D'OR Anti-Thinning Advanced Therapy Biotin Shampoo & Conditioner Set combines a clinically proven 1.5x concentrated formula with 17 natural DHT blockers and organic ingredients like aloe vera, argan oil, and biotin. Designed for men and women, this sulfate- and paraben-free duo promotes thicker, stronger hair by reducing thinning and breakage while nourishing the scalp for daily use.